The anticipation is building for this year’s Super Bowl, not just for the clash between the Kansas City Chiefs and the San Francisco 49ers, but also for the star-studded Uber Eats commercial featuring power couple David and Victoria Beckham. The teaser, released earlier this week, pays homage to a viral moment from their Netflix documentary, promising viewers a delightful blend of humor and star power.
Victoria and David Beckham in Uber Eats ad
Uber Eats took to social media to tease fans with a snippet of their upcoming Super Bowl commercial. The teaser revolves around a playful reenactment of a scene from the Beckhams’ documentary, showcasing the couple’s chemistry and comedic timing. As the excitement builds, viewers are left wondering if Friends star Jennifer Aniston will join the star-studded cast.
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A Lighthearted Mix-Up
In the teaser, Victoria Beckham spills the beans about their involvement in the commercial, with David popping in to ensure honesty. However, things take a hilarious turn when Victoria mistakenly refers to the Super Bowl as the “Hockey Bowl” and adds a surprising twist by mentioning “Jessica Aniston.” The intentional mix-up sets the tone for a light-hearted and entertaining Super Bowl ad.
Victoria Beckham: “So David and I are gonna be in a little commercial.”
David Beckham: “Be honest, be honest!”
Victoria Beckham: “Okay. It’s a big commercial.”
David Beckham: “Tell them what it’s during.”
Victoria Beckham: “the big baseball game… Hockey Bowl.”
David Beckham: “Oh and tell them about Jessica.”
Victoria Beckham: “Jessica Aniston is gonna be in it, too.”
The ‘Working Class’ Revelation
In a clever nod to their Netflix documentary, the teaser also revisits the Beckhams’ playful banter about their upbringing. Victoria, who initially claims they are “very, very working class,” is humorously reminded of their luxurious past, adding another layer of nostalgia and self-awareness to the commercial.
David Beckham: “Be honest, what car did your dad drive you to school in?”
Victoria Beckham: “It’s not a simple answer, it depends!”
David Beckham: “Okay, in the 80s, my dad had a Rolls-Royce.”
Victoria Beckham: “Thank You.”
Sports fans are eagerly waiting for Feb 11, 2024, for the game as well as the commercial that may or may not also star Friends actor Jennifer Aniston along with the couple.
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Clever Marketing Move of Uber Eats
Recognizing the massive viewership of the Super Bowl, Uber Eats strategically positions itself with a witty and memorable commercial. The teaser cleverly highlights the forgetfulness of the celebrities, emphasizing the message: “Whatever you forget this Sunday, remember Uber Eats.” The inclusion of Jennifer Aniston only adds to the intrigue, leaving fans eagerly awaiting the full commercial during the big game.
Nostalgia and Humor Combined
The commercial’s brilliance lies in its ability to tap into the nostalgia of the Beckham documentary while infusing humor into the Super Bowl ad landscape. The recreation of the Rolls-Royce revelation from the documentary not only adds a layer of humor but also establishes a connection with the audience familiar with the couple’s dynamic.
Super Bowl Ads – Where Creativity Reigns
According to Kantar- a global data, insights, and consulting company, the combined viewership figure for the 2022 Super Bowl was over 208 million, compared to 25 million for the 2022 Football World Cup final. Kantar’s insights reveal that a Super Bowl ad is over 20 times more effective than a regular television ad, making it a sought-after opportunity for brands to make a lasting impression.
Conclusion
As Super Bowl Sunday approaches, all eyes will be on the Uber Eats commercial, eagerly awaiting the comedic chemistry of the Beckhams and the potential surprise appearance of Jennifer Aniston. With humor, nostalgia, and star power, Uber Eats aims to make a memorable mark during the biggest sporting spectacle in the United States. So, get ready to enjoy the game, the ads, and the unforgettable moments that the Beckhams and Uber Eats have in store for us!
Credits:
Client: @ubereats
Editor: @danielle_sclafani
Director: @szyjake
Production: @giftedyouth
Agency: @special_group_usa
VFX: @pariah_creative
Color: @company_3
