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Bobby Deol puts the new Kia Seltos with Kia Connect to the test

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Kia India is amping up the coolness factor with their new campaign, aptly titled ‘Tech is now Badass’. This campaign throws the spotlight on the feature-packed New Seltos X-Line, powered by Kia Connect’s advanced suite of connected car features.

Kia Seltos X Kia Connect- ‘Tech is now Badass’ campaign

A Star is Born: Seltos X-Line with Performance, Style and Tech

The campaign isn’t just about showcasing features; it’s about embodying an attitude. Enter Bollywood actor Bobby Deol, who perfectly personifies the campaign’s ‘badass’ theme. Deol isn’t just the face of the campaign; he becomes an extension of the Seltos itself, representing a bold and unconventional driving experience.

Bobby Deol puts the new Kia Seltos with Kia Connect to the test

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70 Reasons to Choose Connected Tech with Kia Connect for Kia Seltos

The ‘Tech is now Badass’ campaign isn’t all smoke and mirrors. The new Seltos X-Line comes loaded with 70 advanced connectivity features, all thanks to Kia Connect. This includes everything from remote control functionality through the Kia Connect app to in-vehicle features like voice commands and navigation assistance.

A Collaboration Built for Discerning Drivers

Kia understands that a car isn’t just a mode of transportation; it’s a statement. The Kia Seltos X-Line with Kia Connect caters to drivers who crave a unique blend of performance, technology, and comfort. This campaign isn’t just about selling a car; it’s about selling an experience – an experience that’s bold, unconventional, and undeniably badass.

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A Glimpse into the Future with Bobby Deol

The campaign teaser offers a tantalizing glimpse into what’s to come. We see Bobby Deol effortlessly activating the Seltos X-Line with the Kia Connect app on his watch, highlighting the car’s seamless tech integration. The promise? A campaign that perfectly mirrors the Seltos and Bobby Deol’s charisma, resulting in an electrifying collaboration.


As the automotive industry continues to evolve, Kia India stands at the forefront of innovation with the launch of the ‘Tech is now Badass’ campaign. With the New Seltos and Kia Connect leading the charge, this campaign heralds a new era of driving experiences that are as exhilarating as they are empowering. With Lord Bobby at the helm, the stage is set for a collaboration that promises to captivate audiences and redefine the very essence of automotive excellence. Get ready to embark on a journey where technology meets badassery – the future of mobility starts here, with Kia India and the New Seltos.

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