Bonn Group, a leading FMCG food brand, has named Katrina Kaif as the brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and broad appeal align perfectly with Bonn’s dedication to excellence and quality in every product.
Katrina Kaif as the new face of Bonn Group and Americana Biscuits
Bonn Group, a prominent FMCG food brand, has named Katrina Kaif as the brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal align perfectly with Bonn’s commitment to excellence and quality in every product.
Brand Appeal and Demographic Reach
Katrina Kaif brings significant appeal to the brands she endorses. Her association with Bonn Group and Americana Biscuits is expected to enhance the brand image and reach, attracting a younger and more diverse demographic.
Campaign Strategy
The brand will implement a comprehensive 360-degree campaign, featuring a television commercial supported by print, outdoor, online, and on-ground activations.
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Multi-Media Campaign Rollout
Bonn Group will launch a multimedia campaign starring Katrina Kaif for Americana Biscuits, Bonn Bread, and Bakery products. The campaign highlights a variety of breads and biscuits, catering to the dietary preferences of modern consumers. Bonn Group offers healthy food products to discerning customers across several Indian states and over 55 countries across three continents. The campaigns for both Americana Biscuits and Bonn Bread will be featured on multiple platforms, starting with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.
What do experts have to say about this campaign?
Amrinder Singh, director, Bonn Group, said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
“We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, head of marketing, Bonn Group.
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Conclusion
In conclusion, Bonn Group’s appointment of Katrina Kaif as the brand ambassador for Bonn Breads & Bakery and Americana Biscuits marks a strategic move to enhance their brand image and broaden their market reach. With Katrina’s widespread appeal and the launch of a comprehensive 360-degree campaign, including television, print, digital, outdoor, and on-ground activations, Bonn Group is set to resonate with a younger, more diverse demographic while maintaining their commitment to excellence and quality in every product. This collaboration promises to elevate Bonn’s presence in the FMCG market, both in India and internationally.
