In anticipation of Raksha Bandhan, Haldiram’ India’s renowned sweets and snacks brand, has unveiled a special campaign. Their new TVC, “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” beautifully captures the timeless promise of love, care, and protection that Rakhi represents.
Celebrate Rakhi with Haldiram with latest TVC
In celebration of the eternal bond between brothers and sisters for Raksha Bandhan, Haldiram’s, India’s esteemed sweets and snacks brand, has introduced an exceptional campaign. Their new TVC, “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” beautifully encapsulates the timeless promise of love, care, and protection that Rakhi represents.
TVC Highlights
The TVC delves into the essence of Raksha Bandhan, portraying the Rakhi thread as more than just a symbol—it embodies a heartfelt commitment to nurturing the cherished bond of childhood. With the phrase “Samay Sambandhon ka Naam – Haldiram’s,” the ad evokes memories of playful mischief and endearing squabbles, reminding viewers that the sibling bond remains strong regardless of time.
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Exclusive Rakhi Hampers
To honor this special connection, Haldiram’s has launched six exclusive Rakhi gift hampers, thoughtfully designed to convey love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box).
Hamper Details
Each hamper features a unique selection of premium snacks, dry fruits, and sweets reflecting modern Indian flavors, making them perfect for Raksha Bandhan. Some standout items include Dry Fruit Marzipan Squares, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffles, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and more. The new TVC, along with these exclusive hampers, promises to make Raksha Bandhan 2024 a celebration brimming with joy, nostalgia, and togetherness.
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What do experts have to say about this campaign?
Speaking on the campaign, Kailash Agarwal, President – Retail, Haldiram’s, said, “Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,’ we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters.”
Conclusion
Haldiram Raksha Bandhan campaign, highlighted through their touching TVC “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” beautifully celebrates the enduring bond of love and protection between siblings. With their exclusive range of thoughtfully curated Rakhi gift hampers, featuring a delightful assortment of premium snacks and sweets, Haldiram’s offers a perfect way to honor this special occasion. Combining nostalgia with modern flavors, the campaign and hampers together ensure that Raksha Bandhan 2024 will be marked by joy, warmth, and cherished memories.
