Cipla has unveiled the second installment of its national campaign titled ‘1935 Se Desh Ki Sehat Ke Saath,’ commemorating 90 years of the brand’s unwavering commitment to healthcare. This powerful new film sheds light on Cipla’s continued mission to improve patient access to treatment, even in the most challenging circumstances.
Real-Life Inspiration
Drawing from a real event, the film captures Cipla’s remarkable response during a severe landslide in a remote northern region of India. Despite disrupted infrastructure and hostile conditions, Cipla’s team ensured life-saving medicines reached patients in urgent need—reinforcing the brand’s people-first values in action.
Innovation in Delivery
Cipla stands out as one of the first Indian pharmaceutical companies to implement drone technology for delivering critical medicines. In areas like Himachal Pradesh, where access is often restricted, drones have helped reduce delays, protect temperature-sensitive products, and minimize risks associated with road travel—bringing timely healthcare to remote regions.
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Creative Collaboration
To bring this story to life, Cipla partnered with acclaimed filmmaker Shoojit Sircar and Dentsu Creative India. The film is a heartfelt portrayal of healthcare resilience, centered on empathy, innovation, and the power of timely intervention.
Brand Perspective
Achin Gupta, Cipla’s Global COO, stated, “This film reflects Cipla’s purpose of ‘Caring for Life.’ It’s a tribute to our 90-year journey in healthcare, showcasing our commitment to using science, empathy, and innovation to uplift lives—especially where access is most difficult.”
Director’s Take
Filmmaker Shoojit Sircar added, “We aimed to capture a moment where humanity and healthcare converge. It’s a story of resilience, care, and real impact—one that underscores how access to treatment can transform lives in crisis.”
Conclusion
Cipla’s latest film under its ‘1935 Se Desh Ki Sehat Ke Saath’ campaign is more than just a tribute to its 90-year legacy—it’s a powerful reminder of the brand’s enduring commitment to making healthcare accessible, even in the most adverse conditions. By showcasing real-life impact, embracing technology like drone deliveries, and telling stories rooted in empathy through cinematic storytelling, Cipla continues to redefine what it means to truly care for life.
