Disney+ Hotstar broadcasted Coldplay’s “Music of the Spheres World Tour” concert live from Ahmedabad on January 26, 2025. The live stream garnered 83 lakh views and an impressive 16.5 crore minutes of watch time, making it a standout event in the realm of live digital entertainment.
Regional Viewership Insights
Viewers from states like Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributed a remarkable 85% of the total viewership, showcasing the widespread appeal of the event across India.
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Technology and Viewing Experience
Disney+ Hotstar’s cutting-edge streaming technology offered a seamless digital experience with Dolby 5.1 audio. This ensured audiences could enjoy the concert from the comfort of their homes, with high-quality sound enhancing the immersive experience.
Leadership Commentary
Sanjog Gupta, CEO-Sports at JioStar, highlighted the platform’s focus on delivering immersive live experiences:
“At Disney+ Hotstar, we specialise in providing compelling and elevated coverage of large-scale live events. Coldplay Live perfectly illustrates our mission to bring world-class live entertainment and shared emotional moments to millions across India.”
Kiran Mani, CEO-Digital at JioStar, emphasized the broader vision behind the live-streaming experience:
“Curating live-streaming experiences is about more than just business. Our vision to empower audiences with premium, high-value entertainment drives us to redefine how India is entertained. The overwhelming response to Coldplay’s live stream reflects our commitment to breaking barriers and democratizing access to premium experiences.”
He further added, “This marks the beginning of an era where technology and storytelling converge to unlock limitless possibilities in live entertainment.”
Marketing Campaign and Community Engagement
Disney+ Hotstar launched an integrated marketing campaign targeting both Coldplay fans and first-time users. The campaign included:
- Cross-channel promotions through platforms like BookMyShow, Swiggy, Spotify, and YouTube.
- Large-scale watch parties fostering community viewing experiences.
- On-platform interactivity, including Coldplay lyrics integration, enabling fans to engage with the performance in real-time.
Influencers also joined the campaign, rallying their followers to host watch parties and amplify excitement for the event.
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Partnerships and Sponsorships
The live stream was powered by partnerships with:
- Jameson Ginger Ale as the co-powered by sponsor.
- Cisco as the livestream event partner.
- Courtyard by Marriott as the livestream associate sponsor.
Interactive and Pre-Live Features
Disney+ Hotstar leveraged advanced streaming features and an engaging pre-live segment to create an interactive and high-impact platform for audiences. The event not only provided a premium digital experience but also used data-driven strategies to reach audiences at scale, setting new standards in live entertainment.
Conclusion
The live broadcast of Coldplay’s “Music of the Spheres World Tour” on Disney+ Hotstar set new benchmarks for digital entertainment in India, with 83 lakh views and 16.5 crore minutes of watch time. Through advanced streaming technology, immersive audio, and an integrated marketing campaign, Disney+ Hotstar successfully brought the magic of live entertainment to millions, fostering a shared emotional connection. With strategic partnerships, influencer-driven engagement, and a commitment to democratizing premium experiences, the event showcased the potential of technology and storytelling to redefine live entertainment and pave the way for a new era of digital-first experiences.
