Dabur Real has unveiled a new campaign featuring Bollywood star Sidharth Malhotra. Created by Lowe Lintas, this campaign highlights Dabur Real’s vibrant Fizz beverages, showcasing new flavors like cranberry, orange, jeera cola, apple, and Nimbu.
Sidharth Malhotra in the new Dabur Real
Headline:
Sidharth Malhotra Adds Flair to Dabur Real’s Fizz Beverages
Campaign Announcement:
Dabur Real has launched a new campaign featuring Bollywood actor Sidharth Malhotra.
Concept and Flavors:
Also Read: Shraddha Kapoor Joins YesMadam as Brand Ambassador – Agency Masala
Developed by Lowe Lintas, the campaign highlights Dabur Real’s diverse range of Fizz beverages, including exciting new flavors like cranberry, orange, jeera cola, apple, and Nimbu.
What do experts have to say about this campaign?
Mayank Kumar, Vice-President- Marketing, Dabur India, said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”
Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”
Conclusion
In conclusion, Dabur Real’s latest campaign, featuring Bollywood star Sidharth Malhotra and conceptualized by Lowe Lintas, brings a refreshing and vibrant edge to the brand’s Fizz beverages. With a diverse lineup of new flavors such as cranberry, orange, jeera cola, apple, and Nimbu, the campaign not only showcases Dabur Real’s commitment to innovation but also adds a touch of star power to captivate audiences. This dynamic fusion of celebrity appeal and exciting product offerings promises to invigorate the brand’s presence in the market and engage consumers with its fizzy, flavorful range.
