Known for its campaigns encouraging people-driven environmental conservation, GAIL (India) has launched a new series of short films titled ‘Waah Kya Energy Hai.’ These GAIL short films highlight the accessibility and benefits of adopting clean, eco-friendly fuel options—Compressed Natural Gas and Piped Natural Gas—offered by GAIL and its group companies.
GAIL highlights the Accessibility and Benefits of Eco-Friendly Fuels in the latest Short Films
Renowned for its people-driven environmental conservation campaigns, GAIL (India) has introduced a new series titled ‘Waah Kya Energy Hai.’ These GAIL short films focus on the accessibility and benefits of adopting clean, eco-friendly fuel options such as Compressed Natural Gas and Piped Natural Gas, provided by GAIL and its subsidiaries.
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Business-to-Consumer Strategy
This initiative represents another effort by GAIL in Business-to-Consumer (B2C) digital communication, aiming to engage retail Natural Gas consumers across India. The ‘Waah Kya Energy Hai’ series consists of four short films in a mini-series format, depicting the lives of a close-knit middle-class Indian family. The films illustrate how the family overcomes challenges by opting for smarter fuel choices, including D-PNG (Domestic Pipe Natural Gas), C-PNG (Commercial Pipe Natural Gas), CNG, and Industrial PNG.
Storytelling Approach
Through a witty and emotional narrative, the series portrays the Mishra family’s journey, making their stories relatable and engaging. These short films not only entertain but also inspire viewers to consider transitioning to clean fuel. Srikant Verma, Divya Jagdale, Luv Vispute, and Ahmed Khan play key roles in the four episodic short films, adding a relatable and compelling touch to the message of sustainability and progress.
Digital Promotion
These 4-5 minute content capsules will be promoted digitally via social media, including GAIL’s YouTube channel, banners, and influencer collaborations. Previously, GAIL created the award-winning OTT series ‘Hawa Badle Hassu,’ a science-fiction drama, and United Nations-endorsed short films ‘Megha’s Divorce’ and ‘Elephant in the Room,’ all highlighting the importance of environmental choices by ordinary people.
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Advocacy for Clean Energy
In the midst of a global shift towards cleaner and sustainable energy, GAIL is leading the charge in promoting natural gas and its societal benefits. Committed to environmental and social progress, GAIL advocates for the widespread adoption of natural gas, recognizing its numerous advantages for individuals, communities, and the planet.
What do experts have to say about this campaign?
Launching the campaign, Sandeep Kumar Gupta, chairman and MD, GAIL said “Wah Kya Energy Hai is strategically crafted with GAIL’s key objectives in mind. It aims to persuade and motivate consumers by presenting natural gas as the smarter, safer, affordable and futuristic choice, one that aligns with environmental consciousness and the evolving needs of society. The campaign also endeavours to highlight the advantages of using natural gas over other fuel choices in view of the effects on both health and the environment. Through these concerted efforts, GAIL’s campaign endeavors to catalyse a widespread shift towards cleaner and more sustainable fuel alternatives.”
Conclusion
In conclusion, GAIL (India)’s latest initiative, ‘Waah Kya Energy Hai,’ through its series of engaging short films, effectively underscores the accessibility and advantages of clean fuel options like Compressed Natural Gas and Piped Natural Gas. By leveraging relatable storytelling featuring actors such as Srikant Verma, Divya Jagdale, Luv Vispute, and Ahmed Khan, the campaign aims to resonate with Indian consumers and inspire a shift towards sustainable energy practices. Promoted through various digital platforms, this campaign builds on GAIL’s legacy of impactful environmental advocacy, emphasizing the critical role of natural gas in fostering environmental and societal progress in an era of global energy transition.
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