SOFIT, a plant-based beverage from Hershey India, a division of The Hershey Company, has launched a new digital film showcasing the SOFIT Almond drink with fitness icon Disha Patani as its brand ambassador. The film features Disha’s personal fitness philosophy, emphasizing SOFIT’s message that ‘Fit is Fab.’ By highlighting Disha’s workout regimen, the brand aims to motivate consumers to pursue their own health and wellness goals and choose SOFIT Almond drink as their preferred companion on this journey.
Disha Patani in SOFIT Almond Drink Campaign
SOFIT, a plant-based beverage from Hershey India, a division of The Hershey Company, has launched a new digital film featuring fitness icon Disha Patani as its brand ambassador. The film highlights Disha’s personal fitness mantra and reinforces SOFIT’s message that ‘Fit is Fab.’ Through Disha’s diverse workout routine, the brand aims to inspire consumers to pursue their own health and wellness journeys, positioning SOFIT Almond drink as their go-to choice.
Film Narrative
The film begins with Disha Patani inundated with texts from her extensive fanbase, inquiring about her diet, fitness tips, and favorite exercises. As she prepares for her workout, her phone continually buzzes with questions and praise. After a series of dynamic workouts, Disha grabs a SOFIT Almond Drink from her fridge. She enjoys it and reveals that incorporating SOFIT Almond Drink into her daily routine helps her maintain her fitness and radiance. The film wraps up with the director calling “cut,” but Disha keeps savoring her drink, highlighting her genuine appreciation for SOFIT Almond Drink.
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Product Information
SOFIT, a plant-based drink enriched with plant protein and dietary fiber, is available from Hershey India, a part of The Hershey Company. The product line includes Almond and Soya drinks. The Almond drink is offered in Unsweetened and Chocolate flavors, while the Soya drink comes in four varieties: Chocolate, Vanilla, Naturally Sugar-Free, and Kesar Pista.
What do experts have to say about this campaign?
Commenting on the new film, Luigi Mirri, general manager, Hershey India and APAC stated, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritising their health more than ever and the demand for plant-based beverages and their numerous health benefits is on the rise. As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador Disha Patani, further solidifying our leadership and strengthening our market position.”
Speaking about the film, Disha Patani said, “As someone deeply passionate about fitness, maintaining a healthy lifestyle is incredibly important to me. That’s why I am always look on the lookout for products that truly make a difference in my life and fitness journey. SOFIT Almond Drink easily fits into and enhances my wellness routines, whether it’s after workouts or morning runs, or when I simply need something nutritious during a busy schedule.”
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Conclusion
In conclusion, SOFIT’s latest digital film with Disha Patani not only underscores the brand’s ‘Fit is Fab’ philosophy but also demonstrates how integrating SOFIT Almond Drink into a balanced fitness regimen can enhance overall wellness. By showcasing Disha’s authentic enthusiasm for the drink and her dedication to a healthy lifestyle, the film effectively inspires viewers to embrace their own fitness journeys with SOFIT as a trusted partner. With its range of plant-based options, SOFIT stands out as a nutritious choice for those seeking to stay fit and fabulous.
