H&M latest collaboration with Anamika Khanna highlights her distinctive style, fusing glamour and craftsmanship with contemporary tailoring and loungewear. Anamika Khanna reimagines traditional silhouettes for a global audience. This collection features womenswear, menswear, jewelry, and accessories, launching in select stores and online at H&M’s website and Myntra on September 5, 2024.
H&M partners with Anamika Khanna Craftsmanship on the global stage
The new collaboration between H&M and Anamika Khanna unveils a distinctive collection that combines the designer’s unique style with elements of glamour, craftsmanship, modern tailoring, and loungewear. This collection reinterprets traditional silhouettes for a global audience and includes womenswear, menswear, jewelry, and accessories. Set to launch in select stores and online at H&M’s website and Myntra on September 5, 2024, the collection features fluid and flattering styles in vibrant colors, patterns, and hand-embroidered details.
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Womenswear: The womenswear range exudes effortless elegance with draped skirts, airy kaftans featuring asymmetrical or high-low hemlines, and luxurious silk pyjama sets. These pieces embody a sense of grace and sophistication, perfect for a variety of occasions.
Menswear: For men, the collection brings a fresh take on traditional cuts with modern graphic prints and painterly motifs that enhance relaxed sportswear styles. The pieces offer a blend of cool and casual with artistic touches that elevate everyday wear.
Jewelry: Anamika Khanna’s signature jewelry complements the collection with earrings, cuffs, and necklaces crafted from reclaimed metal and produced locally in India. These pieces add a distinctive, handcrafted touch to the collection.
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Pricing: The collection is designed to be accessible, with apparel starting at Rs. 2,999 and accessories beginning at Rs. 1,499. This makes Anamika Khanna’s elegant designs available to a wide range of fashion enthusiasts.
What do experts have to say about this campaign?
“Anamika designs clothes to encourage the wearer to express themselves. The silhouettes are fluid and draped, often in a way that can be personalised. The prints are also intriguing. She integrates many fully printed looks, combining traditional colour elements with something more graphic,” says Ann-Sofie Johansson, creative advisor at H&M.
Conclusion
The H&M x Anamika Khanna collection is a celebration of contemporary fashion, merging traditional Indian craftsmanship with global appeal. With its vibrant colors, intricate details, and a wide range of offerings from chic womenswear to trendy menswear and artisanal jewelry, the collection stands as a testament to the designer’s unique vision and creativity. By combining elegance and accessibility, this collaboration makes high fashion attainable for a diverse audience. Whether you’re drawn to the exquisite hand-embroidered embellishments or the sustainable jewelry pieces, this collection offers something special for everyone. Launching on September 5, 2024, in select stores and online at H&M’s website and Myntra, this collection invites fashion enthusiasts worldwide to experience the charm and artistry of Anamika Khanna’s designs.
