Korean skincare brand INNISFREE introduces actress Wamiqa Gabbi as its inaugural brand ambassador in India, heralding a fresh chapter in the brand’s journey in the country. This partnership aims to expand INNISFREE’s footprint, resonate with a broader audience, and encourage a new wave of beauty enthusiasts to adopt natural skincare solutions.
INNISFREE welcomes Wamiqa Gabbi as its brand ambassador
INNISFREE, a leading Korean skincare brand, proudly announces Wamiqa Gabbi as its debut brand ambassador in India. This collaboration marks a pivotal moment in INNISFREE’s Indian journey, enhancing its visibility, broadening its audience reach, and inspiring a new wave of skincare enthusiasts to embrace nature-inspired beauty.
About INNISFREE’s Brand Legacy:
INNISFREE is celebrated globally for harnessing natural ingredients sourced from Korea’s Jeju Island, renowned for their hydrating and nourishing properties. The brand’s commitment to natural skincare has earned it a dedicated following worldwide.
Wamiqa Gabbi’s Fit as Brand Ambassador:
Wamiqa Gabbi, celebrated for her stellar performances in Indian cinema, epitomizes natural beauty and effortless grace, making her an ideal representative for INNISFREE. With a versatile career spanning multiple languages and film industries, Wamiqa’s genuine approach to beauty aligns seamlessly with INNISFREE’s ethos of natural and sustainable skincare. Her advocacy for eco-friendliness and veganism resonates perfectly with INNISFREE’s PETA-certified status, solidifying her role as the brand’s ambassador in India.
Impact of the Partnership:
The partnership between INNISFREE and Wamiqa Gabbi promises to elevate the brand’s presence in India, introducing the nation to the potent benefits of natural ingredients and the innovative spirit of Korean skincare expertise.
What do experts have to say about this appointment?
“I’ve always been fascinated by Korean skincare, and INNISFREE has been a beloved favorite of mine for years. Being a vegan myself, joining hands with INNISFREE feels like a natural extension of my personal ethos. INNISFREE’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values. Each product I’ve used has surpassed my expectations, and I’m beyond excited to share my love for the products and values with everyone,” said Wamiqa Gabbi, brand ambassador, INNISFREE India.
Commenting on the endorsement, managing director and country head of Amorepacific India, Paul Lee, said, “INNISFREE is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”
“We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality,” said Mini Sood Banerjee, assistant director and head of marketing and training, Amorepacific India.
“We’re all very excited to welcome Wamiqa Gabbi to the INNISFREE family. Our products are loved for being gentle and effective on each skin type, and with Wamiqa as the face of the brand, we aim to encourage our consumers to make conscious choices and join us in our journey towards a greener tomorrow,” said Yezy Jeon, brand manager of INNISFREE India.
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Conclusion
In conclusion, INNISFREE’s appointment of Wamiqa Gabbi as its first brand ambassador in India marks a significant milestone in the brand’s global journey. With a rich legacy of natural skincare rooted in Korea’s Jeju Island, INNISFREE continues to redefine beauty standards by championing sustainable practices and natural ingredients. Wamiqa Gabbi’s embodiment of natural beauty and her dedication to eco-friendly values perfectly align with INNISFREE’s ethos, promising to inspire and empower a new generation of skincare enthusiasts across India. Together, they forge a path towards enhancing beauty routines with the transformative power of nature, fostering a deeper connection between consumers and the brand’s innovative skincare solutions.
