Building on insights and addressing an industry gap, ITC Sunfeast’s new campaign introduces the Sunfeast Super Egg & Milk Biscuit, packed with the ‘Goodness of Protein’.
Sunfeast campaign for ‘Super Egg and Milk Biscuit’
Building on insights and addressing an industry gap, ITC Sunfeast’s new campaign introduces the Sunfeast Super Egg & Milk Biscuit, featuring the ‘Goodness of Protein’.
Product Features
Crafted by ITC’s product development team, the biscuit offers children both nutrition and a delightful melt-in-the-mouth experience with a super crunch. The tagline, “Super Combo, Super Tasty,” underscores the brand’s dedication to delivering ‘Good for you’ products.
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Availability
Sunfeast Super Egg & Milk Biscuits will be available in South and East India at Rs 5, Rs 10, and Rs 30. The product will be launched nationwide in phases.
Event Highlight
ITC Sunfeast hosted a whimsical conference between hens and cows, where representatives humorously discussed the challenges of making milk and eggs appealing to children, while highlighting their nutritional benefits.
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What do experts have to say about this campaign?
Speaking on the product launch, Ali Harris Shere, COO of Biscuits and Cakes Cluster, ITC Foods, shared, “Our consumer research highlighted that mother’s consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in a form of a biscuit making it convenient for everyday consumption. We are the first to introduce a biscuit with egg and milk at various accessible price points in India.”
Conclusion
In summary, ITC Sunfeast’s latest campaign for the Sunfeast Super Egg & Milk Biscuit exemplifies their commitment to innovation and nutrition. By addressing an industry gap and delivering a product rich in protein with a delightful taste, ITC Sunfeast is set to enhance children’s diets across South and East India, with plans for a broader rollout. The engaging conference between hens and cows adds a playful touch to the campaign, emphasizing the brand’s dedication to making nutritious choices enjoyable for kids.
