Johnson’s Baby, a leading baby skincare brand, has launched its latest television campaign (TVC) featuring Bollywood’s beloved father-daughter duo, Anil and Sonam Kapoor. This campaign, conceptualised by DDB Mudra, aims to highlight the importance of protecting a baby’s delicate skin from the very first day with products formulated using only ‘baby safe ingredients’.
Johnson’s Baby: A Playful and Heartwarming Film
The new film captures a delightful interaction between Anil and Sonam Kapoor, reflecting their real-life roles as father and daughter on screen. The ad makes a nostalgic reference to Anil Kapoor’s iconic role as Mr. India (1987), adding a fun twist to the narrative.
The film begins with Sonam bathing a baby using Johnson’s Baby Soap. Anil Kapoor, portraying a concerned grandfather, expresses his worries about the baby’s delicate skin losing moisture after a bath, stressing the need for ‘protection pehle din se’.
Highlighting the Superiority of Johnson’s Baby Soap
In a playful exchange, Sonam and the baby share a moment of joy as she quips, “Moisture gayab ho jaata hai? Mr. India hai kya?” Sonam then emphasizes the superiority of Johnson’s Baby Soap, specially formulated with naturally derived glycerin and vitamin E. This gentle formula helps protect the baby’s natural moisture and skin barrier, making it an ideal choice for newborns from day one.
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Endorsements from the Kapoors
Manoj Gadgil, Business Unit Head-Essential Health and Vice President Marketing at Kenvue, expressed his confidence in the new campaign, “Over the years, Johnson’s Baby has been a trusted partner to parents. We are delighted to share our latest advertising campaign featuring Anil and Sonam Kapoor, aligning with our brand proposition to protect from day one with superior products made from baby safe ingredients. We are confident this new film will resonate with mums.”
Anil Kapoor also shared his sentiments, “Johnson’s Baby is an iconic brand that has always been a trusted partner for parents like us. It was Johnson’s that Sunita and I trusted when our babies were born, from their first bath to many more milestones. I am delighted to be part of Johnson’s latest campaign along with my daughter Sonam. As a father and now a grandfather, I cannot overstate the importance of choosing trusted brands to protect and care for your baby from day one.”
Sonam Kapoor added, “Johnson’s Baby is a brand we have all grown up with, bringing back many childhood memories. Today, as a mother, protecting my baby’s skin is of utmost importance. I only use brands with baby safe, gentle ingredients that help protect baby’s skin from day one. I am thrilled to be part of the Johnson’s Baby campaign alongside my father. This collaboration reflects the love and dedication every parent feels for their child.”
Creative Insights from DDB Mudra
Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors at DDB Mudra, shared their creative vision, “When there’s a baby in the house, everything becomes fun. For us, this series of ads are not just ads but fun instances between a caring grandpa, a loving mom, and a cute baby, with Johnson’s Baby products playing an active part.”
Campaign Launch and Influencer Engagement
The ‘Protection* ka Promise, Pehle Din Se’ campaign is now live across prominent television channels, digital platforms, and social media networks. More than 1000 influencer mums will take this promise forward by engaging with the campaign across social media platforms, reinforcing Johnson’s Baby’s commitment to baby skincare from the very first day.
Conclusion
The ‘Protection* ka Promise, Pehle Din Se’ campaign by Johnson’s Baby, featuring the charming father-daughter duo Anil and Sonam Kapoor, beautifully underscores the importance of safeguarding a baby’s delicate skin from the very first day. With its gentle, baby-safe ingredients and heartwarming narrative, this campaign not only resonates with parents but also reinforces the trust and reliability that Johnson’s Baby has built over the years. As the campaign rolls out across various platforms, it promises to continue touching hearts and reassuring parents of their choice in Johnson’s Baby products for their little ones.
