In Myntra’s latest EORS campaign, Karan Johar finds himself under fire from a group of elite personalities—Masaba Gupta, Ratna Pathak Shah, Neelam Kothari, and Rohan Joshi—who mock his habit of shopping on sale. But instead of backing down, KJo serves up a witty comeback that flips the script.
The Twist
The group criticizes him not for excessive shopping, but for buying on sale. Johar, ever the showman, exposes their hypocrisy, revealing that each of them secretly indulges in sale shopping during Myntra EORS too. It’s a playful jab at the pretensions often surrounding fashion and luxury.
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Execution & Agency
Conceptualized by the young creative agency Braindad, the film maintains an authentic vibe. The cast—including comedian Rohan Joshi doing his best Gen Z impression—play their roles so naturally, it feels less like a scripted ad and more like a slice-of-life moment from their own wardrobes.
KJo’s Ongoing Role in Myntra Ads
This isn’t Karan Johar’s first dance with Myntra’s End of Reason Sale. He’s appeared in previous campaigns alongside industry bigwigs like Shah Rukh Khan and Kiara Advani. Recently, SRK and Kiara starred in another EORS ad, this time joined by Farah Khan.
About Myntra EORS
Myntra’s End of Reason Sale (EORS) has evolved into one of India’s most anticipated e-commerce shopping events since its launch in 2019. The 2025 edition kicks off on 31st May, with early access available to Myntra Insiders starting 30th May.
Conclusion
In a world where fashion often equates to full price, Myntra’s latest EORS ad featuring Karan Johar flips the narrative with wit and honesty. By boldly defending sale shopping and exposing the quiet indulgences of his stylish peers, KJo not only normalizes smart spending but also makes it aspirational. The campaign, crafted by Braindad, captures the essence of modern consumer behavior—where being fashionable and budget-conscious can go hand-in-hand. With EORS 2025 around the corner, this ad isn’t just entertainment; it’s a reminder that style doesn’t need a splurge, just good timing.
