Kellogg is unveiling ‘Kellogg’s Multigrain Chocos,’ supported by a national film campaign across TV, digital platforms, OTT, mobile, and gaming channels. The initiative is complemented by a robust social media strategy.
Kellogg new campaign for ‘Multigrain Chocos’ featuring Kajol
Kellogg’s is rebranding its popular Chocos to ‘Kellogg’s Multigrain Chocos.’ This relaunch is accompanied by a national film campaign spanning television, digital platforms, OTT, mobile, and gaming channels. Additionally, a robust social media strategy complements the campaign.
Brand Ambassador and Campaign Focus: Kellogg’s has chosen Kajol as the brand ambassador for its relaunch campaign. The ad film showcases the playful interactions and negotiations that typically occur between a mother and child at the breakfast table.
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What do experts have to say about this campaign?
Upon the launch, Prashant Peres, Managing Director, Kellanova said, “Chocos is a brand loved by millions of consumers in India. As market leaders, it is our responsibility to constantly listen to our consumers and offer products that go from great to amazing. The new Kellogg’s Multigrain Chocos offers the perfect combination of nourishment and taste, making it a win-win for both moms and kids.”
Speaking on the campaign launch, Vinay Subramanyam, Marketing Director, Kellanova said, “As we launch Kellogg’s Multigrain Chocos, we’re excited to offer a delicious blend that combines the goodness of multigrains with chocolatey fun. The launch is inspired by the amazing knack mothers have to ensure they give children something nutritious in a fun manner that delights them. The relationship therefore between mothers and children is special, playful and beautiful. Our launch campaign reflects that relationship.”
Anurag Agnihotri, Chief Creative Officer Ogilvy-West, states, “In most homes, mornings witness a negotiation between the child and mother at the breakfast table. Children want something yummy, while mothers want to ensure what’s yummy is healthy too. Kellogg’s Multigrain Chocos helps strike the ‘perfect deal’ between mother and child and this is what our film brings to life. The banter between Kajol as the mother and the kid is super charming. We do believe that Kajol is a great brand spokesperson to bring this proposition alive.”
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Conclusion
Kellogg’s ambitious relaunch of ‘Kellogg’s Multigrain Chocos’ with Kajol as the brand ambassador marks a significant step in their commitment to offering nutritious and enjoyable breakfast options. Backed by a comprehensive multimedia campaign and engaging storytelling that resonates with family dynamics, Kellogg’s aims to redefine breakfast moments with health-conscious consumers nationwide.
