Mars Wrigley India has introduced Galaxy Jewels, a new sophisticated gifting option featuring premium chocolates. This launch marks an exciting addition to the brand’s portfolio, aiming to enhance ordinary moments into something special. The brand has also rolled out a TV commercial featuring Bollywood actress Kiara Advani to highlight the premium nature of Galaxy Jewels.
Galaxy Jewels: A Sophisticated Gifting Option
Galaxy Jewels is positioned as a luxurious gift choice, boasting distinctive packaging that captures attention and aligns perfectly with the brand’s name – Jewels. The elegant design and sophisticated presentation make it an ideal gift for any special occasion.
Variety of Delectable Flavours
The proposition offers four individually wrapped silky smooth flavors:
- Smooth Milk
- Crispy
- Caramel
- Dark Cream
Each piece of Galaxy Jewels is a testament to the brand’s commitment to luxury and quality. The chocolates are available in two sizes, priced at Rs 299 and Rs 549, making them accessible for various gifting needs.
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A Legacy of Global Success
Building on over 20 years of global success, Galaxy Jewels is more than just chocolate; it’s a symbol of sophistication and excellence. Every bite creates lasting memories, making it the ultimate superior gift choice for any occasion.
The New TVC of Galaxy Jewels Featuring Kiara Advani
To complement the launch, Mars Wrigley India has unveiled a TV commercial that captures the essence of the brand. Featuring the tagline, “When someone means the Galaxy to you,” the TVC emphasizes how Galaxy Jewels can transform ordinary moments into extraordinary ones. The commercial shows Kiara Advani demonstrating the premium nature of the product, making it the perfect gift for expressing heartfelt emotions and appreciation.
Comment from Nikhil Rao, Chief Marketing Officer
Nikhil Rao, chief marketing officer of Mars Wrigley India, commented on the launch, “At Mars Wrigley, we believe in the power of creating iconic Brands that become a part of people’s fondest memories. GALAXY® Jewels embodies this philosophy with its luxurious pralines in delectable flavors and elegant packaging, making it the perfect gift to celebrate special moments. A perfect gift for someone who means the Galaxy to you. We are focusing on the fast-growing premium gifting segment, and this will make Galaxy’s play in India more complete.”
Enhancing Everyday Moments with Luxury
Mars Wrigley India introduces Galaxy Jewels, offering a touch of luxury to everyday occasions. Indian consumers can now enjoy the same premium indulgence that has delighted chocolate enthusiasts worldwide. Whether it’s a special celebration or a simple gesture of appreciation, Galaxy Jewels provides a sophisticated and memorable gifting option.
Conclusion: Galaxy Jewels in India
Mars Wrigley India’s introduction of Galaxy Jewels offers a luxurious and sophisticated chocolate gifting option, perfect for making everyday moments special. With its distinctive packaging and delectable flavors, Galaxy Jewels promises to create lasting memories and delight chocolate enthusiasts across India. The launch, highlighted by a captivating TVC featuring Kiara Advani, marks a significant step in Mars Wrigley’s commitment to the premium gifting segment in India.
