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HomeThink TankCampaign DissectionKotak Mahindra Bank new campaign #ActivMoney campaign with Ranveer Singh

Kotak Mahindra Bank new campaign #ActivMoney campaign with Ranveer Singh

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Kotak Mahindra Bank introduces the #SalaryKoJagao campaign with Ranveer Singh, highlighting their ActivMoney solution. Aimed at professionals, the campaign promotes using ActivMoney to effectively manage salaries across various media platforms.

Ranveer Singh in the Kotak Mahindra Bank campaign

Kotak Mahindra Bank unveils its new #SalaryKoJagao campaign, featuring Ranveer Singh. This campaign showcases Kotak’s ActivMoney offering across various media platforms, encouraging professionals to utilize ActivMoney for managing their salaries effectively.

ActivMoney Features:

ActivMoney provides both liquidity and returns, allowing customers to withdraw funds or use them for transactions anytime without penalties. By transferring idle funds, customers can earn up to 7%* interest per annum. Excess funds are automatically moved from a Savings Account to an ActivMoney Fixed Deposit (FD) Account for 180 days. This feature is designed for individuals with stable incomes, aiming to transform their financial management.

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Ad Series Description:

The ad series humorously illustrates the benefits of ActivMoney with the character Chaturvedi Ji. Set in an office environment, the ads highlight how professionals can activate their idle money and earn up to 7%* interest per annum. The campaign emphasizes the importance of optimizing idle funds for ambitious professionals seeking greater control over their finances.

What do experts have to say about this campaign?

Rohit Bhasin

Rohit Bhasin, head of retail liabilities product & chief marketing officer, Kotak Mahindra Bank said, “ActivMoney offers the  convenience of fixed deposit-like interest without compromising liquidity, a much desired value  addition for customers in this segment.” 

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Conclusion

In conclusion, Kotak Mahindra Bank’s #SalaryKoJagao campaign, featuring Ranveer Singh, effectively introduces the innovative ActivMoney solution to professionals. By offering both liquidity and attractive returns, ActivMoney empowers individuals to maximize their idle funds, earning up to 7%* interest while maintaining easy access to their money. The engaging and humorous ad series, starring Chaturvedi Ji, underscores the campaign’s core message: transforming financial management through smart, efficient use of one’s salary. This initiative aims to revolutionize how professionals approach their finances, making it simpler and more rewarding to manage their money.

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