Mahindra Logistics Limited has unveiled a new campaign video to mark the 25th anniversary of Kargil Vijay Diwas. The campaign highlights the ‘Kargil Vijay Run’ by ultra-runner Sufiya Sufi, serving as a tribute to the bravery and sacrifice of our armed forces. Sufiya’s journey through the rugged terrains of Leh, culminating at the Kargil War Memorial, embodies an unyielding spirit and dedication.
All About Mahindra Logistic New Campaign
Mahindra Logistics Limited has launched its latest video to commemorate the 25th anniversary of Kargil Vijay Diwas. The video pays tribute to the courage and sacrifice of our armed forces, highlighting their incredible bravery and dedication to the nation.
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Tribute and Journey
The video captures the essence of the ‘Kargil Vijay Run’ by Sufiya Sufi, an ultra-runner who embarks on a remarkable journey to honor the valor of the Indian soldiers. Her run across the challenging terrains of Leh, culminating at the Kargil War Memorial, symbolizes an incredible homage to the relentless spirit and determination of our armed forces.
Opening Scene
The campaign begins with a powerful visual of Sufiya running under the scorching sun, embodying her passion and determination as she conquers each milestone. Her journey starts at the Galwan War Memorial, where the lively atmosphere of an army camp underscores the courage and commitment of the soldiers she seeks to honor.
Narrative and Imagery
The narrative beautifully weaves together Sufiya’s personal drive with the bravery of the Indian soldiers, showcasing breathtaking landscapes and steep trails. This visual storytelling highlights her unwavering spirit while paying homage to the soldiers’ courage.
Mahindra Logistics’ Role
Mahindra Logistics plays a vital role in this campaign, supporting Sufiya’s inspiring run across these challenging geographies. Their presence demonstrates the company’s commitment to operational excellence and pan-India connectivity, adding confidence to her incredible journey.
What do experts have to say about this campaign?

On the ‘Kargil Vijay Run’ initiative, Mansi Nagri, Associate Vice President – Marketing, Communications & Sales Excellence, Mahindra Logistics Ltd., said “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers”.
Commenting on the successful completion of ‘Kargil Vijay Run’, Sufiya Sufi, Acclaimed ultra-marathon runner and 5 times Guinness World Record Holder said, “I did the Kargil Vijay Run to honour the brave hearts of our country. The journey despite its challenges couldn’t not make me give up as I was carrying the responsibility of their courage at each step from Galwan to Kargil War Memorial. I am thankful to the Northern Command of Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps for supporting me in this incredible journey.”

Conclusion
In conclusion, Mahindra Logistics latest campaign video powerfully commemorates the 25th anniversary of Kargil Vijay Diwas by spotlighting Sufiya Sufi’s awe-inspiring ‘Kargil Vijay Run.’ Through her remarkable journey across the challenging landscapes of Leh to the Kargil War Memorial, the campaign vividly captures the spirit of perseverance and tribute to our armed forces. By intertwining Sufiya’s personal endurance with the valor of Indian soldiers, and showcasing Mahindra Logistics’ commitment to excellence in challenging terrains, the campaign stands as a moving homage to the courage and sacrifice of our heroes.