Myntra’s Virtual Fashion Influencer, Maya, is revolutionizing the e-commerce industry. By joining Myntra’s esteemed Style Squad, Maya, enhances the end-to-end consumer experience and embodies FWD, Myntra’s unique shopping journey tailored to the evolving needs of GenZ customers. Maya represents the platform’s innovative approach, catering to GenZ customers and redefining the concept of online fashion.
Who is Myntra’s virtual fashion influencer– Maya
Maya, a virtual fashion influencer of Myntra, popularly known as ‘@maya_unlimited‘ on Instagram, is a resident of the Myntra virtual universe, with her digital presence centered in Bangalore. Emerging as a talented fashion stylist, Maya showcases her impeccable sense of style, and expertise in trends, makeup, fitness, and more.
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Serving as the epitome of the Zoomer generation, Maya exudes fearlessness and confidence, while also advocating for important causes such as body positivity, mental health, equality, and inclusivity. With an ever-growing Instagram following of 177K, Maya captivates her audience with fashion-forward inspiration, engaging makeup tips, and relatable content that resonates with her dedicated followers.
What will Maya do at Myntra
Maya, a unique representative of Myntra Fashion Forward (FWD), will operate as an influencer across social media. Along with this, she will be an integral part of Myntra Studio, our social commerce platform.
Also Read: Myntra Goes Gen Z with the Launch of FWD
“Maya and Myntra influencers will co-build trends and help users identify them, while also enabling easier shopping experiences.” “Maya will discuss various styles and trends, collaborating with different Myntra Style Squad influencers. Maya and the Myntra influencers will co-create trends, assist users in trend identification, and facilitate seamless shopping experiences.
In conjunction with the 18th edition of its biannual ‘End of Reason Sale’ (EORS), Myntra has introduced Maya as the ‘style hacker’ for ‘EORS-18’, aiming to assist Gen Z in identifying trends and offers. Maya will play a crucial role in providing fashion insights and guidance, helping customers make the most of the EORS sale by staying updated with the latest trends and accessing attractive offers.
Is Maya the first-ever virtual fashion influencer?
No, Maya is not the first fashion influencer. In January 2022, India joined the trend of virtual influencers with the introduction of its first virtual influencer named ‘Kyra’. Influencer marketing has been a well-established practice globally, with major brands like Nike, Calvin Klein, and Samsung leveraging virtual influencers’ power for several years.
