Narayana Health, one of India’s most trusted and leading healthcare providers, has unveiled a powerful nationwide emergency care campaign titled ‘One Number for All Your Medical Needs’. The initiative aims to simplify emergency response access across India, underlining the importance of quick action during medical crises.
Introducing NEAR: Narayana Emergency Ambulance Response
At the heart of the campaign is NEAR (Narayana Emergency Ambulance Response)—a dedicated emergency helpline available at 1800 309 0309. This toll-free number connects callers to Narayana Health’s rapid-response ambulance and emergency care services. Designed to bridge a critical gap, the number addresses a common issue—people not knowing whom to call in the first few life-saving moments of an emergency.
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Why It Matters: Real Emergencies, Real Impact
The campaign highlights real-world emergencies—road accidents, heart attacks, strokes, and injuries—that often strike without warning. With an insight-driven narrative, it reminds people that knowing one emergency number and acting immediately can be the difference between life and death. Narayana Health isn’t just offering a helpline—it’s offering a seamlessly connected emergency ecosystem that starts with a call.
Voices Behind the Vision
“In emergencies, time is not just precious—it’s critical,” says Ashish Bajaj, Group CMO, Narayana Health.
“This campaign is a wake-up call. Emergencies don’t discriminate. Quick decisions and expert care can save lives—and our goal is to enable that mindset.”
India’s Growing Need for Emergency Response
India faces a daunting emergency health landscape. With over 150,000 road deaths annually, cardiovascular diseases causing 1 in 4 deaths, and strokes surging by over 50% since 1990, the need for quick response has never been more urgent. Even younger adults are increasingly at risk due to lifestyle-related injuries. Yet, in these moments, people often freeze—not from fear, but uncertainty about whom to contact. This campaign seeks to change that with one number: 1800 309 0309.
Narayana Health’s Emergency Ecosystem
Narayana Health has created an emergency care infrastructure that prioritizes speed, accuracy, and reliability. Whether it’s a stroke, accident, paediatric case, or sudden health scare, its trauma teams and rapid-response protocols ensure 24×7 care across India. The goal is to establish one number for any medical emergency, backed by high-quality, consistent care from the first ring to full treatment.
💬 Insight-Led, Emotionally Powerful Storytelling
“In a crisis, most people hesitate—not from panic, but confusion,” says Abhishek Misra, Country Head – Brand & Marketing, Narayana Health.
“Our campaign tackles that pause with emotionally resonant storytelling, reminding every Indian that one well-placed call can save a life.”
Driving Behavioural Change: From Awareness to Action
The goal is not just brand visibility but behavioural transformation—making 1800 309 0309 a part of everyday memory. Whether in large cities or remote towns, Narayana Health wants every individual to feel empowered to act confidently in emergencies. This is about building a life-saving habit, not just promoting a number.
Media Outreach: Reaching Every Corner
To ensure maximum reach, the campaign is live across a multi-channel mix:
- Out-of-Home billboards in high-traffic areas
- Digital and social media awareness content
- Radio stories that connect emotionally
- Ground activations in tech parks and residential hubs
Every touchpoint reinforces the core message: Remember the number. Act fast. Save lives.
A Mission Bigger Than Medicine
Through this campaign, Narayana Health reiterates its commitment to more than treatment—it’s about nationwide emergency preparedness. Every citizen is encouraged to save 1800 309 0309 in their contacts. Because when it comes to a medical emergency, the right number at the right moment can make all the difference.
