Greenply Industries Ltd., one of India’s leading interior infrastructure brands, has rolled out its first-ever MDF category campaign titled “Latest Décor Ka Reply.” The campaign is fronted by Greenply’s brand ambassador, NTR Jr., and highlights the company’s commitment to expanding its footprint in the fast-growing MDF segment.
Campaign Focus & Product Range
With this initiative, Greenply reinforces its leadership by showcasing its advanced MDF portfolio, including 710 HDMR HDF and pre-laminated MDF. The campaign adopts a proof-of-performance approach, emphasizing strength, durability, and design flexibility to instill confidence among consumers, contractors, and trade partners.
Star Power: NTR Jr.
Adding energy and authenticity, NTR Jr. brings his pan-India appeal to the campaign. Known for his commanding screen presence and popularity across South Indian cinema, his association ensures that Greenply’s message of trust, innovation, and reliability resonates strongly with audiences nationwide.
Technology Edge: PROD IQ NEO Tech
At the heart of the campaign lies Greenply’s focus on product assurance through technology. Powered by PROD IQ NEO Tech, an AI-driven system, the manufacturing process is monitored in real time by analyzing thousands of parameters. This guarantees boards of superior strength, resilience, and design versatility, while offering unique finishes and colors tailored for today’s modular interiors.
Brand Spokesperson’s View
Commenting on the campaign, Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd., said:
“The MDF category in India is witnessing rapid growth, with demand for products that meet global standards in both design and performance. With ‘Latest Décor Ka Reply,’ we wanted to go beyond claims and demonstrate performance in action. By putting our products through rigorous tests with NTR Jr., we are reassuring customers and partners that Greenply MDF stands for uncompromised quality and reliability.”
Media & Rollout Strategy
The campaign is live across North and West India along with Andhra Pradesh and Telangana, targeting cities identified for strong MDF adoption. It will run in multiplexes, YouTube, native ads, and category-specific sites, delivering high-impact visibility among urban, design-savvy consumers.
Trade & Retail Engagement
Greenply is also reinforcing the campaign on-ground through in-shop branding, retailer activations, contractor interactions, and strong outdoor visibility in high-footfall clusters. Additionally, presence in trade publications ensures wider industry coverage, building dealer trust and strengthening advocacy across the value chain.
Conclusion
Through “Latest Décor Ka Reply,” Greenply has taken a decisive step in shaping India’s MDF market with a campaign that blends technology, product performance, and star power. By combining AI-driven manufacturing assurance, versatile design options, and a 360-degree marketing strategy featuring NTR Jr., the brand is not just promoting MDF—it is redefining modern interior solutions while reinforcing its position as the most trusted choice for quality and innovation.
