Nykaa, the popular Indian beauty and lifestyle destination, is taking its audience on a nostalgic journey to the 90s and 2000s with its Hot Pink Sale campaign. Featuring Bollywood stars like Mallika Sherawat, Pooja Bedi, and the iconic Main Hoon Na duo Amrita Rao and Zayed Khan.
Nykaa Hot Pink Sale Campaigns is a nostalgia trip
Nykaa, a leading destination for Indian beauty and lifestyle, is transporting its audience back to the 90s and 2000s with its Hot Pink Sale campaign. The lineup includes Bollywood stars Mallika Sherawat, Pooja Bedi, and the iconic duo from Main Hoon Na, Amrita Rao and Zayed Khan.
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Campaign Details:
Scheduled to kick off on July 19, 2024, the Hot Pink Sale promises significant discounts, global brands at affordable prices, and exclusive gifts with purchases.
Campaign Film Descriptions:
In the first campaign film, Mallika Sherawat enters a vintage diner with a tray in hand. With a playful smile, she teases, “Surprised to see me? Just wait until you see the deals on these products!”
Pooja Bedi makes a stylish comeback reminiscent of her iconic moment from Jo Jeeta Wohi Sikandar, straight from Model College.
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Amrita Rao surprises Zayed Khan with a thoughtful gift, replacing water (‘jal’) in a romantic scene, offering a special gift-with-purchase during the Hot Pink Sale.
What do experts have to say about this campaign?
Commenting on the campaign, Nykaa spokesperson said, “At Nykaa, our campaigns are meticulously crafted with our audience at the forefront. This campaign stems from a genuine love for the iconic Bollywood moments of the 90s and 2000s. Embracing nostalgia as a powerful thread, we have highlighted generation-defining actors and moments that are etched in our memories. We’re thrilled to share this journey down memory lane with our audience and hope it sparks the same excitement in them as it did for us. We believe this campaign will resonate deeply across all channels, leaving a lasting impression in the hearts of our customers.”
Conclusion
Nykaa’ Hot Pink Sale campaign not only transports us nostalgically to the vibrant eras of the 90s and 2000s but also brings together Bollywood icons like Mallika Sherawat, Pooja Bedi, Amrita Rao, and Zayed Khan in a celebration of beauty and style. Starting July 19, 2024, this campaign promises irresistible deals on global brands and exciting gifts with every purchase. From Mallika Sherawat’s playful diner tease to Pooja Bedi’s glamorous return and Amrita Rao’s romantic surprise for Zayed Khan, each moment encapsulates the charm and allure of the era, making Nykaa’s Hot Pink Sale a must-experience event for beauty enthusiasts and Bollywood fans alike.
