PVR INOX’s latest campaign with Orry dives into the internet sensation’s passion for the cinema experience. Orry isn’t just about movies—he cherishes the popcorn, plush seats, and cozy cushions and blankets that make PVR INOX special.
Orry in the PVR INOX latest Campaign
PVR INOX’s new campaign features Orry, an internet sensation, who has become the brand’s latest ambassador. The campaign highlights Orry’s enthusiasm not just for movies, but also for the popcorn, comfy seats, and cozy experience with cushions and blankets that PVR INOX offers. This partnership follows Orry’s big-screen debut with PVR INOX last month, which was briefly announced via a film poster on PVR Cinemas’ official account before being removed. Despite the deletion, the news spread widely across social media.
Social Media Buzz:
A few weeks ago, PVR Cinemas shared a film poster featuring Orry, which was quickly deleted, sparking a flurry of social media activity. Orry’s own post featuring glimpses of an empty theatre and his interaction with friends from the film industry, including Shanaya Kapoor, Khushi Kapoor, and Ananya Panday, further fueled speculation and excitement about his involvement with PVR INOX.
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Advertisement Reveal:
The advertisement, which initially created buzz, turned out to be a public service announcement aimed at educating audiences on proper movie-watching etiquette in public spaces. In the ad, Orry describes his experience with the theatre as ‘Orryginal’, a playful nod to the deleted movie poster that also bore this name.
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Conclusion
PVR INOX’s latest campaign ingeniously leverages Orry’s internet fame to enhance their brand’s appeal by highlighting the exceptional movie experience they offer. The initial intrigue surrounding the deleted film poster and Orry’s social media teasers added a layer of excitement and anticipation. Ultimately, the campaign’s twist as a public service announcement underscores PVR INOX’s commitment to promoting proper cinema etiquette while playfully engaging their audience. Orry’s memorable portrayal of an ‘Orryginal’ cinema experience solidifies his role as a fitting ambassador for the brand.
