In a significant milestone for India’s beauty industry, Plum, the vegan beauty brand, is marking its 10th anniversary with a heartwarming and innovative campaign: #ThanksA10. Established in 2014, Plum has been a pioneer in clean, cruelty-free skincare, making a substantial impact with over 300 innovative products that cater to a diverse range of beauty needs.
Plum: A Journey of Innovation and Ethical Beauty
Plum’s 10-year journey is a testament to its commitment to combining cutting-edge science with botanical ingredients. The brand’s philosophy, rooted in ‘good science,’ ensures that each product is crafted to perfection, meeting high standards of efficacy and ethical practices. Plum has become synonymous with vibrant, sustainable beauty solutions and has redefined beauty standards in India.
The #ThanksA10 Campaign
The #ThanksA10 campaign puts Plum’s loyal users—fondly referred to as Plumsters—at the center of its celebrations. The campaign features creative assets and films that reflect Plum’s decade-long journey, showcasing their growth, innovation, and dedication to ethical beauty. This campaign not only celebrates the past ten years but also looks forward to the future, emphasizing Plum’s ongoing commitment to its customers and the beauty industry.
Founder’s Reflections
Shankar Prasad, Founder and CEO of Plum, expressed his gratitude saying, “As we celebrate 10 years of Plum, I want to thank our customers, partners, employees, investors, and other stakeholders for their support and encouragement. We are truly just getting started and remain committed to innovate for millions more Plumsters. Here’s to a bright, exciting future of pushing boundaries and delivering goodness to our customers!”
Leading the Way in Sustainability
Plum has been a trailblazer in promoting sustainable beauty practices. They were India’s first brand to advocate for recycled packaging, reducing plastic waste, and challenging the conventional fairness cream trend by promoting diversity and authentic beauty standards. Their efforts in sustainable packaging and ethical product creation continue to set new benchmarks in the beauty industry.
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Plum: Looking Ahead
As Plum celebrates this significant milestone, the brand remains devoted to its core values of innovation, creativity, and sustainability. With a growing portfolio of successful skincare, haircare, body care, and makeup products, Plum is excited about the future and committed to delivering excellence to its customers.
Conclusion: Plum- #ThanksA10 Campaign
Plum’s 10-year journey is a celebration of innovation, ethics, and beauty in its truest form. With the #ThanksA10 campaign, the brand not only reflects on its past achievements but also sets the stage for a future brimming with possibilities. By staying true to its values of sustainability, diversity, and cutting-edge science, Plum continues to redefine the beauty landscape in India and beyond. As they embark on the next chapter, Plum remains dedicated to creating exceptional products that enhance beauty while making a positive impact on the world.
