On National Doctor’s Day, digital healthcare platform Practo unveiled its #WhoIsADoctor campaign. The initiative shines a light on the fact that doctors are often perceived only for their clinical duties—writing prescriptions, delivering diagnoses, and completing medical cases—while the deeply human aspects of their care frequently remain overlooked.
Campaign Objective
With this campaign, Practo challenges the conventional view by asking a profound question: Who is a doctor? The goal is to broaden public understanding of the multifaceted roles doctors play in patients’ lives.
Film as the Heart of the Campaign
At the core of the initiative is a moving short film featuring real-life accounts from patients who turned to doctors in moments of personal or family crisis. Released across Practo’s social channels and shared with a network of over 5 lakh doctors, the film offers an unfiltered look at how doctors provide not only medical treatment but also vital reassurance and emotional support.
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Brand Perspective
Siddhartha Nihalani, co-founder of Practo, shared, “Having partnered with doctors for over 17 years and serving more than 50 crore patients, we’ve seen countless examples of doctors going above and beyond their professional responsibilities. This campaign is our way of honoring the human side of healthcare — the compassion, strength, and dedication doctors embody every day.”
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Conclusion
Through the #WhoIsADoctor campaign, Practo elevates the narrative around medical professionals, celebrating their profound impact beyond prescriptions and procedures. By spotlighting the empathy and resilience that define their work, Practo’s tribute reinforces why doctors remain the cornerstone of healing and trust in our communities.
