Prega News, a renowned pregnancy detection card from Mankind Pharma, has launched its expert pregnancy care solution range with celebrated actress Kajal Agarwal as the brand ambassador for the Southern market. This strategic move aims to expand the brand’s presence in the region and elevate its proposition of providing essential products required during pregnancy.
Prega News: Strengthening Presence in the Southern Market
For the past three years, Prega News has been focusing on the Southern market, resulting in remarkable growth, especially in Karnataka, where market share increased from 65% (MAT March 22) to 85% (MAT March 24). The brand’s renewed focus on this region is part of its broader strategy to reach and support more expecting mothers with reliable and accurate pregnancy detection and care products.
The Role of Early Pregnancy Detection
During the launch event, Kajal Agarwal emphasized the critical importance of early pregnancy detection in ensuring the health and well-being of both the mother and baby. Prega News is known for providing accurate results, and with its expanded production, the brand now offers a comprehensive reproductive range. Agarwal also pointed out the issue of unreliable and inaccurate results from unbranded products in the market, highlighting the trustworthiness of Prega News.
Prega News Offering A Holistic Pregnancy Care Solution
Prega News offers a holistic solution for the pre-, during-, and post-pregnancy phases. The range includes six meticulously developed products designed after years of research to support women throughout their pregnancy journey. This comprehensive approach ensures that Prega News is not just a pregnancy detection tool but a partner in the entire motherhood journey.
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Influencer Engagement for Greater Reach
The launch event saw attendance from over 70 influential mom influencers such as Meghana Raj, Lasya Manjunath, Anjali Ttota, Nisha Agarwal, Sujatha Shivakumarr, Sanjjanaa Galrani, and Keerthi Jai Dhanush. These influencers, prominent in key regional markets like Chennai, Bangalore, Hyderabad, and Karnataka, played a crucial role in amplifying the event’s reach and visibility.
Expert Insights from Mankind Pharma
Joy Chatterjee, associate vice president, sales and marketing, Mankind Pharma said, “Since the launch of our entire Pregnancy care range as Expert Pregnancy Care Solution Partner last year in North, East and West Market with a renowned Bollywood celebrity Sonam Kapoor along with 55 popular mom influencers like Smriti Khanna, Anita Hassanandani, Mahi Vij Pooja Banerjee, Kishwer Merchant to name a few. We have received tremendous support and love from our target audience. We are proud to have established a niche in this segment by offering essential products for the different stages of pregnancy. To increase awareness, we have partnered with our brand ambassador, Kajal Agarwal, who will help us forge a deeper connection in the South Indian market. Through her influence, we aim to reach and better serve the community of mothers in this region”.
Kajal Agarwal on Representing Prega News
Speaking on the launch, Kajal Agarwal, regional brand ambassador (South) said, “Motherhood is a beautiful journey that begins with the joy of discovering you are pregnant. During this phase, it is important that an individual relies on an accurate pregnancy detection tool. Prega News has been one of the most trusted pregnancy detection kits in India for decades, and it’s an honor for me to represent this esteemed brand. The brand has been able to create a benchmark for itself in the category, and the new range of products are designed to empower women throughout their journey to becoming mothers. Prega News has evolved into a go-to brand for women trying to conceive, providing reliable support every step of the way.”
Conclusion
Prega News, with its comprehensive pregnancy care solutions and the influential presence of Kajal Agarwal, is set to strengthen its foothold in the Southern market. The brand’s commitment to providing reliable and accurate products ensures that it remains a trusted partner for women on their journey to becoming mothers. Through strategic partnerships and community engagement, Prega News continues to support and empower women during one of the most significant phases of their lives.
