Pukka, the renowned herbal infusions brand, has officially launched in India under Unilever, marking its entry into the country’s thriving herbal tea segment. To introduce its presence, the brand unveiled its latest campaign, “Self Care in a Cup,” through a calming digital film. This campaign encourages individuals to slow down, unwind, and embrace self-care, complemented by Pukka’s thoughtfully curated trio of herbal infusions. With this launch, Hindustan Unilever Limited (HUL) aims to lead the wellness movement in India, promoting a holistic approach to relaxation and daily well-being.
A Visual Journey into Relaxation
At the core of “Self Care in a Cup” lies a mesmerizing and soothing film, created by Lowe Lintas, that immerses viewers in a sensory retreat. Designed to evoke tranquility, the film blends nature-inspired visuals, rhythmic sounds, and a soft narrative to enhance relaxation. By integrating audio-visual therapy with the natural benefits of herbal infusions, Pukka crafts a one-of-a-kind self-care experience. In today’s fast-paced world, the campaign serves as a gentle reminder of the importance of slowing down and prioritizing well-being.
A Herbal Infusion for Restful Sleep
One of Pukka’s signature offerings, Chamomile and Lavender for Night Time Sleep, is a natural, caffeine-free herbal infusion tailored for relaxation. Rooted in Ayurvedic wisdom, this blend features handpicked chamomile and lavender, both traditionally known to ease stress, calm the mind, and promote restful sleep. Perfect for winding down after a long day, this infusion encourages a soothing bedtime routine, helping individuals achieve a peaceful night’s rest.
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A Commitment to Herbal Wellness
Positioning itself as the creator of the “internet’s most calming film,” Ishtpreet Singh, Beverages India Head at Unilever, shares Pukka’s vision of bringing the power of herbal wellness to every home. He describes the film as more than just a digital retreat—it is an invitation for individuals to embrace mindful sipping, develop self-care habits, and build healthier relaxation rituals. With Pukka’s carefully formulated infusions, the brand seeks to revolutionize how people unwind, sleep, and recharge.
Conclusion: Elevating Everyday Wellness
With its launch in India, Pukka is making wellness more accessible than ever. Now available in major metro cities and leading e-commerce platforms, these herbal infusions offer a simple yet effective way to integrate self-care into daily routines. As the demand for holistic well-being continues to grow, Pukka’s “Self Care in a Cup” campaign stands as a testament to the brand’s commitment to helping individuals relax, rejuvenate, and embrace a healthier lifestyle.
