Creamline Dairy Products, a subsidiary of Godrej Agrovet, has appointed renowned actor and entrepreneur Rana Daggubati as the brand ambassador for Godrej Jersey Badam Milk. Through this strategic collaboration, the brand aims to strengthen its presence and enhance household penetration across key markets.
Rana Daggubati’s Excitement on the Partnership
Expressing his enthusiasm, Rana Daggubati stated, “I’m thrilled to join Godrej Industries Group as the face of Godrej Jersey Badam Milk. Made with real milk, this beverage is naturally rich in protein, calcium, and essential vitamins A and D, making it a perfect blend of taste and energy. What excites me most is Godrej’s commitment to trust, quality, and authenticity—values I strongly resonate with. The latest TVC mirrors my fast-paced lifestyle, reinforcing that in today’s busy world, we all seek a refreshing break, and Godrej Jersey Badam Milk is the ideal companion for a hectic day.”
Marketing Perspective from Godrej Jersey
Shantanu Raj, Head of Marketing at Godrej Jersey, highlighted the synergy between the brand and its new ambassador, saying, “Godrej Jersey Badam Milk has been a leader in the flavored milk category in Hyderabad and Telugu regions, just as Rana Daggubati is a significant figure in Telugu cinema. His deep-rooted connection with the region, strong influence, and credibility make him an ideal choice for this partnership. As a strong advocate for an active lifestyle and homegrown nutrition, Rana perfectly aligns with our brand’s values. We believe this collaboration will reinforce our presence in the Refreshments category, delivering both taste and health to our consumers.”
Also Read: Ranveer Singh Shows How Nutella Pairs Perfectly with Indian Breads
The New TVC Campaign
The latest television commercial (TVC) featuring Rana Daggubati portrays him in multiple roles, reflecting his fast-paced and dynamic lifestyle. From an early morning run and high-powered business meetings to film shoots, hosting shows, and unwinding with family in the evening, the TVC captures how Godrej Jersey Badam Milk fuels his day, ensuring he stays energized and refreshed. The campaign has been creatively conceptualized by Mind Your Language!, bringing to life the perfect balance of taste, energy, and authenticity.
Creative Vision Behind the Campaign
Deepan Ramachandran, Founder & CCO of Mind Your Language!, shared insights on the creative approach, stating, “Partnering with Godrej Jersey Badam Milk for this campaign was an exciting journey. The challenge was to present a modern, bold narrative while staying true to the brand’s legacy. Our goal was to maintain relevance with existing consumers while introducing a refreshed brand positioning. By showcasing Rana Daggubati’s professional and personal life, we created a relatable and engaging TVC. Given today’s short attention spans, we strategically used a rap format to captivate audiences while keeping the storytelling authentic and impactful.”
Conclusion
The collaboration between Godrej Jersey Badam Milk and Rana Daggubati marks a strategic step in strengthening the brand’s presence in key markets while reinforcing its commitment to quality, taste, and nutrition. With a powerful new TVC campaign that mirrors Rana’s dynamic lifestyle, the brand effectively communicates its core message of refreshment and energy on the go. This partnership not only taps into Rana’s strong influence and regional connection but also aligns with the evolving consumer preference for wholesome, milk-based beverages. As Godrej Jersey Badam Milk continues to expand, this association is set to drive deeper engagement, inspire brand trust, and introduce more consumers to the perfect balance of health and taste.
