Myntra has rolled out its latest campaign, ‘Fashion With Caution,’ a playful take on how trendy outfits can spark unexpected and humorous reactions. The campaign highlights the impact of Myntra’s stylish collections, blending humor with relatability to showcase how dressing chic has become more accessible than ever.
Celebrity Endorsements
The campaign marks the debut of Triptii Dimri as Myntra’s newest ambassador, joining the brand’s star-studded lineup, including Shahrukh Khan, Kiara Advani, Ranbir Kapoor, and Karan Johar. Triptii, celebrated for her elegance and wide appeal, stars alongside Ranbir Kapoor and Sushant Singh in this lighthearted campaign.
Concept and Highlights
The narrative humorously portrays everyday situations where being dressed in Myntra’s trendiest outfits leads to amusing chaos. From airport buzz to workplace distractions, the campaign emphasizes Myntra’s extensive catalog of Indian wear, celebrity-inspired styles, and global brands. With features like Shop by Occasion and M-Express delivery, Myntra ensures dressing stylishly is effortless and fun.
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Plot Summary
Ranbir Kapoor’s sharp office formals from Myntra’s M-Express service cause tea spills and envious stares, while his airport looks lead to unexpected trolley mishaps. Meanwhile, Triptii Dimri’s ethnic and evening wear captivates onlookers, turning mundane settings into fashionable highlights. Sushant Singh, playing the witty reporter, narrates these fashion-inspired mishaps with his signature charm, adding humor to everyday moments.
Celebrity Statements
Ranbir Kapoor shared his enthusiasm for the campaign, emphasizing how Myntra makes personal style easy and fun. He noted how the playful storytelling reflects how fashion can transform confidence and daily experiences.
Triptii Dimri expressed her excitement about joining Myntra, praising the brand’s versatility and its ability to bring vibrancy to wardrobes. She highlighted the joy of showcasing fashion as a blend of self-expression and lighthearted humor.
Brand’s Perspective
Abhishek Gour, Director of Brand Marketing at Myntra, stated that the campaign’s goal is to make fashion inclusive, accessible, and transformative. He praised the relatable energy brought by Ranbir, Triptii, and Sushant, showcasing how Myntra’s features and collections empower customers to embrace style with confidence while adding a touch of fun to their lives.
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Production and Creative Team
The campaign was conceptualized by Tilt Brand Solutions, with Kishore Iyyar as the director and Nirvana Films handling production. Key contributors to the creative process included Adarsh Atal (COO), Aishwarya Mahurkar, Jonaki Guha, Sudhir Pai, Yashima Yadav, Christina John, and Urvashi Shakrani. The cinematography was led by Mitesh Mirchandani for Ranbir’s segment and Satchit Paulose for the rest.
Conclusion
Myntra’s ‘Fashion With Caution’ campaign cleverly blends humor, relatability, and high-fashion appeal to showcase the transformative power of stylish dressing. Featuring Triptii Dimri, Ranbir Kapoor, and Sushant Singh, the campaign highlights how Myntra’s extensive collection, user-friendly features, and celebrity-inspired styles make trendy fashion accessible to all. By turning everyday moments into laugh-out-loud fashion stories, Myntra reaffirms its position as a leading destination for versatile and affordable style, proving that with Myntra, looking good is effortless—but it might just stir up some delightful chaos!
