Swiggy Instamart debuts a fresh digital ad, starring Indian cricket captain Rohit Sharma and his spouse, Ritika Sajdeh. Part of the ‘Yeh Se Leke Woh Tak’ campaign, it highlights Swiggy Instamart as the ultimate stop, delivering over 12,000+ products swiftly and conveniently.
Rohit Sharma and his wife in Swiggy Instamart ad film
Swiggy Instamart has launched a new digital ad film featuring the Indian cricket team captain, Rohit Sharma, and his wife, Ritika Sajdeh. This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, highlighting Swiggy Instamart as the go-to store for a wide range of over 12,000+ products delivered swiftly and conveniently.
Setting
Set in a cozy living room, the film offers a charming look into the everyday life of Rohit and Ritika as they engage in a casual conversation while browsing their phones.
Interaction
While exploring the Swiggy Instamart app, Ritika asks Rohit if he needs anything. Using his characteristic forgetful style, Rohit signals “Yeh,” mimicking the action of drinking tea. Ritika, accustomed to his endearing absent-mindedness, understands and adds tea cups to her Swiggy Instamart cart.
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Communication
As their conversation continues, Rohit struggles to recall item names, using vague terms like “Woh” to signify his need for a phone charger and mimicking his famous pull shot for a vegetable chopper. Ritika, familiar with Rohit’s disjointed way of speaking, promptly adds a charger and a vegetable chopper to the cart even before he finishes.
Theme
The effortless communication between Rohit and Ritika, mirroring their ability to finish each other’s sentences, humorously highlights Rohit’s reliance on “Yeh” and “Woh.” This also showcases the wide variety of products available on Swiggy Instamart, emphasizing the campaign theme – “Yeh Se Leke Woh Tak.”
What do experts have to say about this campaign?
Commenting on the campaign, Ashwath Swaminath, CGMO, Swiggy stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”
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Conclusion
The new Swiggy Instamart ad film, featuring Rohit Sharma and Ritika Sajdeh, encapsulates the seamless and extensive shopping experience offered by the platform, with its ‘Yeh Se Leke Woh Tak’ campaign. Set in a cozy living room, the ad humorously showcases Rohit’s endearing forgetfulness and the couple’s intuitive communication, highlighting the platform’s wide variety of over 12,000+ products delivered quickly and conveniently. This ad not only underlines the convenience of using Swiggy Instamart but also celebrates the everyday, relatable moments between Rohit and Ritika, making it a memorable addition to the campaign.
