Human Mobile Devices (HMD) has teamed up with Bollywood actress Sanya Malhotra, who will be the leading face of their upcoming smartphone lineup, starting with the HMD Crest. Renowned for her dynamic roles, passion for dance, and fashion-forward persona, Sanya will headline HMD’s upcoming 360-degree campaign, representing the brand’s core values of fashion, style, and freedom of expression.
Sanya Malhotra is the new face of HMD new smartphone
Partnership Announcement
Human Mobile Devices (HMD) has teamed up with Bollywood actress Sanya Malhotra, who will be the brand’s leading face for its upcoming smartphone lineup, beginning with the HMD Crest. Known for her dynamic roles, passion for dance, and fashion-forward persona, Sanya will headline HMD’s new 360-degree campaign, embodying the brand’s essence of fashion, style, and freedom of expression.
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Strategic Vision
Sanya’s collaboration with Human Mobile Devices represents a significant milestone in the company’s mission to deliver innovative and expressive mobile experiences to India’s style-conscious audience. This announcement plays a crucial role in HMD’s strategy to connect with its target market and build excitement around its stylish and cutting-edge smartphones.
Consumer Experience
HMD is set to enhance the consumer experience by offering premium-quality devices that seamlessly integrate cutting-edge technology with fashionable design, all at competitive price points. The brand has also recently teamed up with Jimmy Shergill and Jemimah Rodrigues to promote their upcoming phone launches.
What do experts have to say about this month?
Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, stated, “We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Sanya is a truly unique talent, her ability to repeatedly deliver strong performances on-screen, yet a rare ability to express herself on various social platforms with a variety of engaging content aligns perfectly with our ways of consumer engagement. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style.”
Equally excited with her new association, Sanya Malhotra said, “I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones are at the intersection of technology and self-expression. HMD Crest range of smartphones aren’t just about staying connected; they’re about making a statement and expressing your unique style. As someone who values both fashion and freedom of expression, I’m excited to be part of HMD’s journey in revolutionising the smartphone experience for style-conscious consumers across India.”
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Conclusion
In summary, Human Mobile Devices (HMD) is poised to revolutionize the smartphone market with its innovative and fashion-forward approach. By partnering with Bollywood sensation Sanya Malhotra, along with notable personalities like Jimmy Shergill and Jemimah Rodrigues, HMD is strategically aligning itself with influential figures who embody the brand’s values of style and freedom of expression. This collaboration underscores HMD’s commitment to delivering premium-quality devices that blend cutting-edge technology with chic design at competitive prices, aiming to captivate and engage India’s style-conscious consumers. As the company continues to expand its lineup with groundbreaking models like the HMD Crest, it is set to redefine mobile experiences and set new standards in the industry.
