In a charming new Instagram reel, Bollywood actress Sara Ali Khan walks fans through her bridal prep routine as she gears up for her best friend’s wedding. From using ice cubes to de-puff and sipping chai for a morning pick-me-up, Sara shares her trusted beauty rituals — and there’s one must-have that steals the spotlight: Colgate Visible White Purple.
Hero Product Highlight
Holding up her visibly well-used tube, Sara introduces Colgate’s unique purple technology, designed to neutralize yellow tones and deliver a visibly whiter smile. Enriched with purple optic brighteners, the toothpaste is her go-to for a confident, camera-ready look — especially for big occasions like weddings.
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Beauty & Confidence Angle
Sara also opens up about her love for nude lipsticks, often known to make teeth appear dull. But with her purple toothpaste, she wears them confidently, knowing her smile remains vibrant and bright — a perfect example of how beauty and oral care now go hand in hand.
Brand Perspective
Commenting on the campaign, Ayan Guha, Premium Toothpaste Hub Head at Colgate-Palmolive (India), said:
“The rising demand for whitening toothpaste highlights a broader shift — oral care is evolving beyond hygiene into the realms of beauty and self-expression. With innovations like Colgate Visible White Purple, we’re proud to lead this transformation in the oral beauty category.”
Conclusion
Sara Ali Khan’s collaboration with Colgate Visible White Purple perfectly captures the evolving definition of beauty, where oral care plays a vital role in self-expression and confidence. With its innovative purple technology that visibly whitens teeth, the toothpaste seamlessly fits into modern beauty routines—whether it’s prepping for a big wedding or pulling off bold nude lipsticks. As Colgate continues to lead the oral beauty revolution, this campaign reinforces how a radiant smile can be your ultimate beauty accessory.
