Mars Wrigley India has introduced SNICKERS Peanut Brownie, a delicious new variant that blends the rich taste of brownie with caramel, peanuts, and chocolate. Alongside this launch, the brand has also released SNICKERS’ new ad, which humorously showcases its signature hunger-satisfaction message. This latest addition to the SNICKERS portfolio promises an indulgent twist on the classic hunger-fixing treat.
Advertising Campaign
To support the launch, SNICKERS India has rolled out a new TV commercial (TVC), reinforcing its signature hunger-satisfaction message with humor. Known for its celebrity-driven campaigns, the brand stays true to its witty and relatable storytelling approach.
TVC Concept & Execution
The latest SNICKERS Peanut Brownie TVC, conceptualized by DDB Mudra, is set in an office and humorously portrays how hunger can lead to poor food choices. The ad delivers the message: “Bhook mein kuch bhi mat kha. Kuch tasty kha.” (“Don’t eat just anything when you’re hungry. Eat something tasty.”). It concludes with the iconic tagline: “You’re not you when you’re hungry.”
Brand Perspective
Highlighting SNICKERS’ legacy as the ultimate hunger-satisfier, Himanshu Gupta, Strategic Demand Manager at Mars Wrigley India, shared that the Peanut Brownie variant takes the hunger-fixing experience to a new level. This launch not only caters to loyal fans but also invites more chocolate lovers to enjoy the SNICKERS experience. By introducing a globally loved flavor to India, the brand reaffirms its commitment to offering the most satisfying and delicious hunger fix.
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Creative Insight
The campaign builds on the “You’re not you when you’re hungry” platform by introducing a unique twist—depicting the transformation of a hungry person into an inanimate object for the first time. Iraj Fraz, Creative Head at DDB Tribal, explained that the ad draws from a simple yet universal insight: when hunger strikes, people often grab and eat anything available, much like a vacuum cleaner sucking up everything in its path. This creative execution humorously showcases how the new SNICKERS Peanut Brownie offers a tastier and more satisfying alternative to desperate hunger choices.
Availability
The SNICKERS Peanut Brownie is now available in both online and offline stores across India, making it easy for consumers to get their hands on this indulgent new treat.
Conclusion
With the launch of SNICKERS Peanut Brownie and its entertaining new ad, Mars Wrigley India continues to reinforce its legacy as the go-to hunger satisfier. The brand’s latest TVC, crafted by DDB Mudra, takes a fresh and humorous approach to the “You’re not you when you’re hungry” message, creatively depicting how hunger leads to desperate food choices. By introducing an indulgent new flavor while staying true to its signature storytelling, SNICKERS not only delights loyal fans but also expands its appeal to a broader audience. With its Peanut Brownie variant now available across India, SNICKERS ensures that consumers have a delicious and satisfying fix for their hunger anytime, anywhere.
