Thursday, May 23, 2024
HomeThink TankCampaign DissectionSnooze & Groove with Vicks ZzzQuil India and Yashraj Mukhate's Sleep Anthem.

Snooze & Groove with Vicks ZzzQuil India and Yashraj Mukhate’s Sleep Anthem.

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Vicks ZzzQuil India has launched a unique campaign to celebrate World Sleep Day, with the aim of promoting the significance of sleep and assisting customers in developing healthy sleep patterns. To make this campaign an iconic one, Vicks ZzzQuil India collaborated with none other than, internet sensation Yashraj Mukhate known for his creative music remixes and compositions. Creating a sleep anthem for a brand is a unique idea and could potentially help people sleep better by creating a relaxing and soothing atmosphere. It will be interesting to see how the collaboration turns out and how the sleep anthem is received by the audience. Vicks Vicks ZzzQuil Natura

Yashraj Mukhate’s latest video showcases the all too familiar struggle of feeling tired and unproductive due to lack of proper sleep. But fear not, as the video goes on to highlight the effectiveness of Vicks ZzzQuil India in providing a restful and rejuvenating night’s sleep. To add a fun twist to the campaign, Yashraj has created an incredibly groovy anthem that not only promotes the importance of good sleep but also encourages viewers to join in and create their own reels using the audio. Vicks ZzzQuil Natura

The brand has taken things up a notch by announcing exciting prizes that include the Apple watch series 8 for the best reels made using the anthem. With this campaign, Vicks ZzzQuil India is not only helping India get the most out of their Zzzs but also engaging with their audience in a fun and creative way. All you need to do is :

  1. Participate in the Vicks ZzzQuil India contest and create a groovy reel on the catchy sleep anthem created by Yashraj Mukhate.
  2. Use the hashtags #BetterZzzBetterMe and #ZzzQuilIndia while posting your reel.
  3. The top 25 winners of the contest will be awarded a smartwatch.

Commenting on the association, Indian music producer, composer and viral sensation, Yashraj Mukhate adds, “While health and wellness are on top of mind for Indians today, few are aware and pay attention to the significant impact that poor sleep can have on health. A good night’s sleep is key to a great morning, and helps you unlock your best self. It certainly does that for me, and I am delighted to add a tune to ZzzQuil’ s #BetterZzzBetterMe Campaign with my brand new ‘DIN DHINAK DIN SLEEP ANTHEM’.

Also Read: The New #BlackForWhite: Dabur Herb’l Charcoal Toothpaste Campaign by Ogilvy India

Speaking about this campaign, Sahil Sethi, senior marketing director & category leader, Health Care, P&G India, states “As a World Leader in Sleep Health, and a proud partner to World Sleep Day 2023, P&G is on a mission to make India sleep better with our ZzzQuil #BetterZzzBetterMe Movement. This movement in collaboration with consumers, content creators, media houses, pharmacists, and associations, aims to create awareness on identification of sleep issues, good sleeping habits and ways to address occasional sleeplessness to be able to be your best selves”

Let Vicks ZzzQuil India take care of your sleep, and you take care of the dancing. Don’t miss this opportunity to make your sleep routine more exciting and who knows, your reel might just become the next big hit! Get ready to dance your way to better sleep and share your reel with the world. Happy sleeping and happy dancing.

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