In a powerful new initiative, Sony Sports Network has launched the ‘Iss Baar Drugs Ki Haar’ campaign, a movement dedicated to fighting drug abuse among Indian youth. This campaign targets potential first-time drug users, urging them to make informed choices and reject drugs.
The Growing Concern
Drug abuse among young people is a pressing issue in India. According to a recent United Nations study, around 13% of drug abuse victims in India are under the age of 20. Alarmingly, narcotic consumption in the country has surged by 70% over the past eight years. Many of these young individuals are introduced to drugs by acquaintances, often friends.
Sony Sports Network: Campaign Objectives
‘Iss Baar Drugs Ki Haar’ seeks to counter this trend by motivating young Indians to live healthy, drug-free lives through sports. The campaign aims to shift focus from drug abuse to the positive impact of sports and fitness, emphasizing that a fulfilling life can be achieved through dedication and hard work rather than succumbing to drug use.
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A Unified Front of Sports Icons
Sony Sports Network’s campaign features a powerful lineup of India’s top athletes. These sporting icons have come together to spread the message of rejecting drugs and embracing a champion’s lifestyle. The roster includes:
- Gautam Gambhir: Newly appointed head coach of the Indian Men’s Cricket team
- Sunil Chhetri and Bhaichung Bhutia: Football stalwarts
- Sania Mirza: Multiple Grand Slam winner
- Saina Nehwal: Olympic medallist
- Smriti Mandhana: Vice-captain of the Indian Women’s Cricket team
- PR Sreejesh: Veteran hockey goalkeeper
- Manpreet Singh: Former captain of the Indian Men’s Hockey team
- Nikhat Zareen: Two-time world champion boxer
- Gurpreet Singh Sandhu: Indian football team captain and goalkeeper
- Ashish Nehra and Deepak Chahar: Former and current Team India cricketers
- Sumit Nagal: Indian tennis player
- Anjum Moudgil: Ace Indian shooter
- Savita Punia: Indian Women’s Hockey goalkeeper
- Chirag Shetty and Satwik Rankireddy: Asian Games gold medallists
- Puja Tomar: The first Indian to win a fight in the UFC
- Sneh Rana: Indian women’s team bowler
The Impact of Sports on Youth
The campaign highlights how sports can serve as a powerful antidote to drug abuse. By engaging in sports, young people can channel their energy into positive activities, develop discipline, and achieve personal growth. The involvement of these esteemed athletes not only amplifies the campaign’s message but also provides relatable role models for the youth.
Conclusion
Sony Sports Network’s ‘Iss Baar Drugs Ki Haar’ campaign represents a significant effort to address the issue of drug abuse among India’s youth. By harnessing the influence of top athletes and promoting a drug-free lifestyle through sports, the campaign aims to inspire and empower the next generation to make healthier choices.
Join the movement and support the cause of a drug-free future by embracing the values of sports and fitness. Together, we can ensure that young India says NO to drugs and YES to a healthier, more fulfilling life.
