Sun Pharma lunched its #SecondBirthDate 2.0 campaign on National Doctors’ Day, featuring actress Sushmita Sen. She joins the initiative to honor the real-life heroes who provide second chances, expressing heartfelt gratitude.
Sushmita Sen featuring in Sun Pharma New Campaign
Sun Pharma, a leading pharmaceutical company, launched its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features renowned actress Sushmita Sen, who has joined to express gratitude to the real-life heroes who give us a second chance at life.
Campaign Impact and Participation:
Following the success of last year’s campaign with Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with even greater impact. Sushmita Sen recently updated her social media handle with her Second Birth Date on June 28, 2024, and today she shared her second birth certificate with her doctors. The campaign is gaining momentum nationwide, resonating across diverse communities, including celebrities and influencers who are updating their Second Birth Dates and sharing their personal stories. Celebrities like film actor Manisha Koirala, travel content creator Ankita Kumar, and gaming influencer Sujan Mistri have all stepped forward to express gratitude to doctors who have profoundly impacted their lives.
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Manisha Koirala
Ankita Kumar
Sujan Mistri
What do experts have to say about this campaign?
Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart.”
Kirti Ganorkar, CEO – India business, Sun Pharma, said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”
“Regarding the campaign concept, Rohit Devgun, executive creative director and Arun Ganesh, group creative director, Ogilvy India said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story.”
Shekhar Banerjee, Chief Client Officer & Office Head – West, North & East, Wavemaker India
said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless
contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life
stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative
that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part
of such a campaign and contribute to the same.”
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Conclusion
In conclusion, Sun Pharma’s #SecondBirthDate 2.0 campaign, launched on National Doctors’ Day and led by Sushmita Sen, has resonated deeply across India. With celebrities and influencers alike sharing their personal stories and updating their Second Birth Dates, the campaign highlights the profound impact of doctors who provide second chances, fostering a nationwide movement of gratitude and appreciation for these real-life heroes.
