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Veet Launches #BetterWayToWax Campaign with Tripti Dimri

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The latest campaign by Veet, featuring the talented actress Triptii Dimri, aims to revolutionize the way women approach their beauty routines. By leveraging both digital and television marketing channels, the #BetterWayToWax campaign strives to boost women’s confidence and provide them with a superior hair removal solution.

Introducing Veet Wax Strips: Smooth and Flawless Skin at Home

Veet’s newest product, the Veet Wax Strips, is designed to offer an enhanced waxing experience right at home. With the new brand ambassador Triptii Dimri at the forefront, the campaign highlights Veet’s commitment to empowering women with an effective and convenient method of hair removal.

Advanced Cool Gel Wax Technology

One of the standout features of Veet Cold Wax Strips is their cool gel wax technology. This innovative approach ensures a comfortable and efficient hair removal process, with results that last up to 28 days—outperforming traditional salon waxing methods. The #BetterWayToWax campaign emphasizes that Veet Wax Strips can remove even the shortest of hair, which often poses a challenge for salon wax.

Veet X Triptii Dimri

As the campaign’s brand ambassador, Triptii Dimri expressed her excitement about joining the Veet family. She shared, “I am excited to be part of the Veet family and share their mission of empowering women to feel confident and beautiful every day. Veet is an iconic brand that resonates with women like me who are juggling numerous responsibilities and are looking for superior solutions to their grooming needs. Veet Wax Strips are the most effective way to achieve smooth skin instantly.”

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Insights from Reckitt and Havas Worldwide India

Kanika Kalra, regional marketing director of Health & Nutrition at Reckitt South Asia, emphasized Reckitt’s dedication to innovating their product portfolio to meet the evolving needs of young Indian women. “With its advanced cool gel wax technology, Veet Wax Strips offers the best possible self-grooming solution, providing consumers a superior experience that’s even better than salon waxing,” she noted. “Veet Wax Strips are truly the better way to wax, and the latest campaign reaffirms our dedication to excellence.”

Anupama Ramaswamy, joint MD and chief creative officer at Havas Worldwide India, added, “Everyone is obsessed about how celebrities look flawless every day, and with Triptii becoming a national sensation, we decided to address this question straight-up with a friendly banter between two friends. Ultimately, Triptii reveals that the secret behind her flawless skin is Veet Wax Strips. Not only is it conveniently available for everyone, but it also gives better results than a salon, hence making it her go-to for flawless results.”

A 360-Degree Marketing Approach

The #TheBetterWayToWax campaign is a comprehensive 360-degree marketing initiative that spans digital and television platforms. It aims to highlight the superior benefits of Veet Wax Strips over traditional salon wax. By focusing on the unique advantages of Veet’s products, including the ability to remove the shortest hair and the convenience of at-home use, the campaign seeks to inspire women to embrace their beauty routines with confidence.

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Availability and Pricing of Veet

Veet Wax Strips are readily available in retail stores across India and on various e-commerce websites. The starting price for Half Body Wax Strips (8 Strips) is Rs. 115, making them an affordable and accessible solution for women seeking smooth and flawless skin.


The #BetterWayToWax campaign, featuring the inspiring Triptii Dimri, is more than just a marketing initiative—it’s a movement towards empowering women to take control of their beauty routines with confidence and ease. With the advanced cool gel wax technology, Veet Wax Strips offer a superior, at-home hair removal solution that outperforms traditional salon methods. By making smooth, flawless skin accessible to every woman, Veet reaffirms its commitment to innovation and excellence in the beauty industry. So, whether you’re balancing a busy schedule or seeking the best self-grooming solutions, Veet Wax Strips provide the ultimate answer. Embrace the #BetterWayToWax and experience the confidence that comes with beautifully smooth skin.

Agency Credits:

  • Creative Agency- Havas
  • Chief Creative Officer- Anupama Ramaswamy
  • Production house- Karmman Line
  • Producer- Vivek Daschaudhary
  • Director- Toby Tremlett

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