Zomato’s 16th birthday wasn’t your typical celebration—it was a full-throttle extravaganza! Picture this: hilarious roast sessions with Samay Raina and Gaurav Kapoor, mouth-watering collaborations with top chefs, and a feast of surprises that left foodies craving more. Zomato knows how to throw a party that’s not just memorable but downright delicious
How did Zomato celebrate its 16th birthday with a slice of fun?
Samay Raina and Gaurav Kapoor roast
In a bold marketing move, Zomato launched a unique roast show featuring stand-up comedians Samay Raina and Gaurav Kapoor to celebrate its 16th anniversary. The campaign showcases Zomato’s daring approach to promotional strategies.
Also Read: Vikrant Massey Joins Fibe as Brand Ambassador – Agency Masala
The first clip, led by Samay Raina, humorously targets Zomato’s pop-up notifications and playfully ribs their customer support team. Raina’s choice to wear a T-shirt from Zomato’s competitor Swiggy adds an extra layer of cheekiness to the roast.
Gaurav Kapoor also joined in, delivering a killer joke about Deepinder Goyal, Zomato’s founder, comparing him to an Aston Martin. This comedic tag-team session demonstrates Zomato’s willingness to push boundaries and create engaging content that resonates with its audience.
The Koti Koti Dhanyawad Poster
In a leading publication in Delhi NCR, Zomato unveiled an ad inspired by Indian political billboards. The ad prominently featured a large photograph of its founder and CEO, Deepinder Goyal, alongside smaller images of the company’s top executives. Written in Hindi, the text expressed gratitude to customers: “16th janamdin par aap sabhi ko apna pyar barsane ke liye koti koti dhanyavaad” (On our 16th birthday, heartfelt thanks to all of you for showering us with love). This bold campaign underscored Zomato’s connection with its audience and celebrated their milestone in a distinctive and culturally resonant way.
Also Read: InDrive and CRY India Team Up for Ride to Donate Campaign – Agency Masala
6 months premium in just Rs 30
On their 16th birthday, Zomato concluded the advertisement with an enticing offer: inviting all customers to join the celebrations by offering a 6-month Gold membership for just Rs 30. Zomato Gold membership comes with exclusive benefits, such as free delivery from all restaurants within 7 km for orders above Rs 199 and discounts of up to 30% on top of existing offers at over 20,000 partner restaurants across India. This special promotion not only celebrated their milestone but also rewarded their loyal customers with unbeatable perks.
Conclusion
In celebrating its 16th birthday, Zomato showcased its innovative spirit through a series of bold marketing moves and customer-centric initiatives. From launching a unique roast show featuring comedians Samay Raina and Gaurav Kapoor to unveiling political-style ads thanking customers in Hindi, Zomato demonstrated its commitment to engaging its audience creatively. The highlight was the irresistible offer of a 6-month Gold membership for just Rs 30, enticing customers with exclusive perks like free delivery and discounts at thousands of restaurants nationwide. This milestone not only celebrated Zomato’s journey but also reinforced its strong connection with its loyal patrons, promising more exciting innovations to come.
