ITC Sunfeast SuperMilk has launched a heartwarming new campaign, ‘Nalladhu Thedi Varum,’ which translates to “Goodness Comes to You.” This campaign marks the first-ever collaboration between Tamil cinema icons Sneha Prasanna and Simran Bagga, creating a memorable and impactful advertisement for families across Tamil Nadu.
Sunfeast SuperMilk: Celebrating the Essence of Goodness
The ‘Nalladhu Thedi Varum’ campaign cleverly flips the common notion that one must go in search of good things, showcasing that sometimes good things also come looking for us. Set against the picturesque backdrop of a Tamil village, the campaign highlights the wholesome goodness of Sunfeast SuperMilk Biscuits, made with milk and the trusted Naatu maatu paal (milk from desi cows).
A Delightful Village Experience
The ad film opens with Sneha and Simran stepping out of an SUV, their children running ahead with excitement. The scene transitions to a serene coconut grove where the children are engaged in a traditional rural game, their laughter filling the air. Sneha’s son curiously asks his mother why they frequently visit the village, to which Sneha, enjoying a stalk of sugarcane, replies that they come in search of good things.
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Exploring the Meaning of ‘Good Things’
Simran’s child, overhearing the conversation, asks what “good things” means. Simran elaborates on the wonderful experiences of village life, with Sneha joining in to highlight more delightful aspects, all pointing towards the goodness of Sunfeast SuperMilk Biscuits. The ad beautifully captures the essence of simplicity and the joy of rural life.
A Message from ITC’s Sunfeast SuperMilk Biscuits & Cakes Division
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., commented on the campaign, saying, “With the Nalladhu Thedi Varum campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”
‘Nalladhu Thedi Varum’: A Heartfelt Campaign
The ‘Nalladhu Thedi Varum’ campaign is set to captivate audiences, resonating with the modern convenience and wholesome goodness of Sunfeast SuperMilk Biscuits. Join Sneha, Simran, and their families in experiencing the joy that comes to you with Sunfeast SuperMilk. Stay tuned for the launch of this heartfelt campaign and let the goodness come to you!
Conclusion
Sunfeast SuperMilk’s new campaign not only brings together two beloved Tamil superstars but also beautifully portrays the simplicity and goodness of village life. This campaign is sure to leave a lasting impression on families across Tamil Nadu, reminding us all that sometimes, the best things in life come to us.
