Urban Company, the tech-enabled home services marketplace, has launched its first-ever short film titled Flushback. This compelling 7-minute film is a celebration of the trades that sustain our daily lives, focusing specifically on the legacy and importance of plumbing—a profession deeply rooted in India’s heritage.
Urban Company’s Short Film- ‘Flushback’
A Journey Through Time: The History of Plumbing
Flushback takes viewers on a fascinating journey through the history of water management in India, beginning 5,000 years ago in the Indus Valley Civilization. The film is set as an engaging conversation between a female customer and a plumber, who, while solving the customer’s plumbing problem, shares the rich history of the trade. This journey, humorously termed as a ‘flushback,’ highlights the critical role plumbing has played in the formation of civilization as we know it today.
Animation, Music, and Style in Flushback: A Visual Treat
The film beautifully captures each significant historical and technological innovation in plumbing through a unique blend of animation, music, and stylistic treatment relevant to the era depicted. This creative approach not only educates viewers about the history of plumbing but also keeps them engaged with the story and its characters.
Celebrating the Unsung Heroes
At its core, Flushback is more than just a historical recounting; it’s a powerful tribute to the skill, dedication, and expertise of plumbers. In a world where the comforts of home are often taken for granted, this film encourages viewers to pause and appreciate the many hands that contribute to our everyday ease. By connecting the historical evolution of plumbing to the modern-day, Urban Company aims to foster a deeper appreciation for the tradespeople who make our lives better.
The Vision Behind Flushback
At the launch of the short film, Bhavya Sharma, Director of Communications and ESG at Urban Company, shared, “Every profession, every trade has a rich history and an essential role in society. Through our first short film Flushback, we explore the fascinating and intricate history of water management systems and honor the skilled professionals who make our lives better every day. This film is an acknowledgment of their contribution, a spotlight on their craftsmanship, and an expression of our collective gratitude for the role they play in our everyday lives.”
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A Director’s Perspective
Kireet Khurana, the director and founder of Climb Media, who helmed the project, described the experience of creating Flushback as both challenging and rewarding. “Directing Flushback was challenging and fun. Making a film on the impact of plumbers in our society was a great opportunity to understand their importance. To make it in an engaging manner laced with humor was a greater delight. I am absolutely certain that it will inspire the viewers to look at plumbers in a different light, while also instill pride for every plumber about their noble profession.”
Conclusion
Flushback is not just a short film; it’s a reminder of the essential services that keep our lives running smoothly. Through this innovative project, Urban Company shines a spotlight on the often-overlooked heroes of our society—tradespeople like plumbers—whose work is vital to our everyday comfort. As Flushback reaches audiences far and wide, it will undoubtedly leave a lasting impact on how we perceive and appreciate these indispensable professionals.
