This Valentine’s Day, Vaaree, a curated marketplace for home décor, is adding a delightful twist to romance with its latest campaign, Style the Room Together! Designed for modern couples, the campaign redefines intimacy, emphasizing shared experiences and the joy of decorating a home together.
Vaaree’s Valentine’s Day campaign
The campaign focuses on couples in their late 20s and 30s who find joy in creating a beautiful living space together. The idea stems from the notion that a partner’s taste in home aesthetics can be irresistibly attractive, making home décor an exciting bonding activity.
A Playful Campaign Film: Love, Laughter, and Home Décor
The campaign film showcases two couples celebrating Valentine’s Day in a cozy, intimate setting. Their flirtatious banter revolves around home décor choices—from plush cushions to ambient lighting—creating a humorous yet heartfelt narrative. The film highlights how home improvement can be a shared experience, strengthening relationships and adding a personal touch to their space.
Breaking Stereotypes: Men in Home Décor
A refreshing aspect of this campaign is its depiction of modern relationships where men actively participate in decorating their homes. Vaaree challenges traditional norms, showcasing how today’s couples collaborate to build spaces that reflect their combined tastes and values.
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Vaaree’s Valentine’s Day Sale: Up to 75% Off
To make the experience even sweeter, Vaaree is hosting a Valentine’s Day Sale, offering up to 75% off on a wide range of premium home décor products. From luxurious bed linens and elegant dinnerware to cozy throws and chic furniture pieces, there’s something for every couple looking to elevate their home.
A Message from Vaaree’s Co-Founder
Garima Luthra, Co-Founder of Vaaree, shares her thoughts on the campaign:
“At Vaaree, we believe a home is more than just four walls—it’s a reflection of your story as a couple. This Valentine’s Day, we’re encouraging couples to bond over the joy of creating a space that feels uniquely theirs, with products that are quality-checked, thoughtfully curated, and affordably priced.”
Conclusion
Vaaree’s campaign highlights its role as a one-stop destination for premium home décor, making it easier for couples to shop curated collections that blend style and functionality. Forget the usual chocolates and flowers—this Valentine’s, celebrate love by styling your dream home together and making memories that last forever.
