Blue Tribe, a plant-based food brand, unveils its latest ad campaign starring Anushka Sharma and Virat Kohli. Renowned for their dedication to sustainability, this power couple represents Blue Tribe’s goal of popularizing plant-based eating.
Virat Kohli and Anushka Sharma in the latest ad of Blue Tribe
Blue Tribe, a leading plant-based food company, has launched its latest ad campaign featuring Anushka Sharma and Virat Kohli. The couple, known for their dedication to sustainability, perfectly embodies Blue Tribe’s vision of making plant-based eating a part of mainstream culture.
Product Details
The new campaign emphasizes the benefits of adding plant-based options to daily meals, focusing on Blue Tribe’s latest innovation—no maida Soya Chaap. This ready-to-eat product, crafted from a mix of soy and wheat flour, is an affordable, high-protein option that can be enjoyed as-is or incorporated into various Indian dishes like curries, biryanis, and kebabs. After six months of thorough testing, Blue Tribe has introduced a range of pre-cooked flavors—Achari, Tandoori, Afghani, and more—that are ready to eat after a quick microwave warm-up.
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Campaign Focus
The ad campaign highlights Blue Tribe’s dedication to delivering delicious, nutritious, and eco-friendly plant-based alternatives that don’t sacrifice taste or quality. Launching on August 27, 2024, the campaign will span multiple platforms, including YouTube and social media. With this initiative, Blue Tribe seeks to expand its reach and strengthen its position as a leader in the plant-based food industry.
What do experts have to say about this campaign?
Speaking about the campaign, Virat Kohli shared, “We are thrilled to present this plant-based food innovation that helps bring a crowd favourite like soya chaap in a high protein, hygienic form that is also affordable and convenient.”
Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”
Sandeep Singh, founder of Blue Tribe said, “We are thrilled to launch Soya chaap, we have already started getting positive response to these products which underscores the market’s need for a trustworthy and hygienic alternative.”
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Conclusion
In conclusion, Blue Tribe’s latest ad campaign featuring Anushka Sharma and Virat Kohli not only showcases the brand’s innovative plant-based Soya Chaap but also reinforces its commitment to making sustainable, nutritious, and tasty food accessible to a broader audience. By promoting eco-friendly eating without compromising flavor, Blue Tribe continues to lead the way in the plant-based food industry, encouraging consumers to make mindful food choices that benefit both their health and the planet.
