Rabanne has revealed supermodel Gigi Hadid as the new face of Million Gold For Her. The campaign, crafted by Mert Alas and Manu Cossu, is paired with Beyoncé’s empowering anthem “Pure/Honey,” celebrating female success and empowerment.
Gigi Hadid shines as the face of Rabanne Million Gold for Her.
Rabanne has unveiled supermodel Gigi Hadid as the new face of Million Gold For Her.
Directed by Mert Alas and Manu Cossu, the campaign is set against the backdrop of Beyoncé’s “Pure/Honey,” a powerful anthem celebrating female empowerment and success.
Visual Narrative:
Adorned in a stunning gold Rabanne dress embellished with Swarovski crystals, Gigi Hadid commands the stage. She captivates the audience with every move and snap, embodying pure confidence. She’s truly one in a million.
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Brand Essence:
In all her glory, Gigi embodies the bold spirit and rebellious energy of Rabanne, paving the way for a new era of irresistible golden sensuality.
What do experts have to say about this campaign?
“Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.” Gigi Hadid.
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.” Jerome Leloup – Vice-president Rabanne.
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Conclusion
Gigi Hadid’s collaboration with Rabanne for Million Gold For Her is a celebration of bold femininity, rebellious energy, and undeniable allure. Through a captivating campaign set to Beyoncé’s empowering anthem “Pure/Honey,” and crafted by visionary directors Mert Alas and Manu Cossu, Gigi shines as the embodiment of Rabanne’s new era of golden sensuality. With her confidence and charisma, she leads the way for women to embrace their unique power and beauty, making this campaign an unforgettable testament to the essence of modern luxury.
