In a candid conversation with health and nutrition influencer Revant Himatsingka, popularly known as Foodpharmer, actor Samantha Ruth Prabhu revealed that she declined around 15 brand endorsement offers over the past year. The decision, while financially significant, aligns with her evolving values and conscious approach toward health and responsibility.
Letting Go of Crores: A Bold Decision
“I had to let go of around 15 brands last year, and that was crores and crores of money,” Samantha shared during the podcast. Her refusal wasn’t impulsive — it stemmed from a newly adopted vetting process, where she consults with at least three medical experts before considering any product endorsement.
Reflecting on the Past: From Excitement to Regret
Looking back on her early years in the industry, Samantha admitted she once measured success by the number of brand deals and endorsements she bagged. The attention from multinational companies initially felt like validation, but she now sees it differently. “My younger self should apologise to my older self,” she said, acknowledging how uninformed some of her past choices were.
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Deceptive Labels: A Growing Concern
Samantha didn’t hold back when discussing the sly marketing tactics used by some brands. “They hide behind numbers and codes,” she said, highlighting the difficulty consumers face when trying to decode product labels. Her comment underlines the urgent need for transparency in food and wellness advertising.
Support for Label Padhega India Movement
Revant, who runs the popular label-awareness initiative Label Padhega India, credited Samantha as one of the first celebrities to publicly support the cause. “I was shocked when she shared our story—back then, I never imagined our message would resonate with someone like her,” he recalled.
Conclusion: A Star Setting Standards Beyond Stardom
Samantha Ruth Prabhu’s stand isn’t just a celebrity anecdote — it’s a blueprint for ethical influence. By turning down lucrative brand deals that don’t align with her principles, she’s showing that authenticity, responsibility, and long-term wellness are worth more than short-term gains. In an industry where endorsements often equate success, Samantha is redefining the game — and inspiring others to do the same.
