ITC’s Aashirvaad Masalas has taken a regional leap by naming popular Tollywood actor Nani as its brand ambassador for Andhra Pradesh and Telangana. This strategic move aims to deepen local engagement and celebrate the essence of Telugu cooking traditions.
Aashirvaad Masalas X Nani
Celebrating the Telugu Kitchen with ‘Dammu Meede, Star Meere’
To commemorate this exciting partnership, Aashirvaad Masalas has launched a new television commercial as part of its regional campaign titled ‘Dammu Meede, Star Meere’. The campaign pays tribute to Telugu homemakers, portraying them as the real stars behind every flavourful meal.
By spotlighting the pride and passion that goes into home cooking, the campaign strikes an emotional chord with its core consumers — the everyday chefs of Telugu homes.
Why Nani is the Perfect Fit
Commenting on the association, Piyush Mishra, Business Head – Spices, ITC, shared, “We are thrilled to have Nani as the brand face of Aashirvaad Masalas. His cultural affinity and genuine connection with Telugu audiences make him the ideal choice to represent our brand. With our new and improved masalas, we have recrafted our blends to deliver richer colour and stronger taste, ensuring every dish is packed with bold flavours and strong dum.”
Nani’s credibility and widespread appeal in the Telugu states lend authenticity and relatability to the brand’s messaging.
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Nani on Celebrating Homemakers and Regional Flavours
Excited about the partnership, Nani expressed, “I am delighted to be the face of Aashirvaad Masalas. This campaign is special because it not only showcases the vibrant flavours of our regional cuisine but also celebrates the love and dedication of Telugu homemakers.”
His statement echoes the campaign’s core sentiment — that homemakers are the unsung heroes behind every delicious bite.
Where to Catch the Campaign
The newly launched TVC is being rolled out across major Telugu regional television channels and will also be featured across digital platforms including YouTube, Facebook, and Instagram. The brand is leveraging these channels to maximize reach and engagement across urban and rural audiences alike.
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Conclusion
With its enhanced product range and a deeply localised campaign, Aashirvaad Masalas is not only delivering bolder flavours but also building a stronger emotional connection with its core consumers. And with Nani as the face of the brand, the campaign is set to resonate deeply across Telugu households.
