Zepto unveils its Father’s Day ad, comprising a poignant video, exclusive offers, and engaging social media events. At the campaign’s core is a touching video released today on YouTube, Instagram, Twitter, and LinkedIn, portraying the profound connection between fathers and their kids.
All About Zepto Father’s Day Ad
Zepto unveils its Father’s Day initiative, spotlighting a heartfelt video, exclusive deals, and dynamic social media engagements. The heart of the campaign is a touching video, now live on YouTube, Instagram, Twitter, and LinkedIn, celebrating the profound father-child bond.
Social Media Engagement:
Leading up to the launch, Zepto’s social platforms will tease the video and offer interactive content to build anticipation. Countdowns, sneak peeks, and father-focused stories under #JustSayIt aim to engage the audience.
Promotions and Special Offers:
Zepto adds excitement with a limited-edition gift bag for orders on Father’s Day, June 16, 2024. With 100,000 bags available, Zepto aims to ensure every dad feels cherished.
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Multilingual Outreach:
To connect with diverse audiences, the campaign is available in Hindi and Tamil, ensuring inclusivity for all papas, dads, appas, babas, and pitajis.
What do experts have to say about this campaign?
Chandan Mendiratta, chief branding officer at Zepto, shared, “We all love our dads deeply, but sometimes it’s hard to put that love into words. This realisation led to an important insight: no matter how awkward it might feel, we should take every chance we get, to show our love. Our video film and special limited-edition gifts is our way of enabling our customers to say ‘I love you’ to their amazing dads. This Father’s Day, let’s celebrate our dads and tell them how much they mean to us.”
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Conclusion
In conclusion, Zepto Father’s Day ad film celebrates the essence of paternal love through a heartfelt video, exclusive promotions, and engaging social media initiatives. With a focus on fostering emotional connections and inclusivity, Zepto aims to inspire individuals to express their gratitude and affection for their fathers in meaningful ways, ensuring every dad feels cherished and appreciated on this special day.
