Zomato CEO Deepinder Goyal announced that Zomato will be removing AI-generated food and dish images from its platform. Goyal took to X (formerly Twitter) to reveal that the decision comes in response to numerous customer complaints about AI fake food images misleading consumers.
Zomato Vs AI: Who is going to win the fake food image battle?
Zomato CEO Deepinder Goyal announced that the company will be removing AI-generated food and dish images from its platform. Goyal made this announcement on X (formerly Twitter), stating that Zomato has received numerous complaints about these AI fake food images misleading consumers.
At Zomato, we use various forms of AI, to make our workflows efficient.
— Deepinder Goyal (@deepigoyal) August 18, 2024
However, one place where we strongly discourage the use of AI is images for dishes in restaurant menus. AI-generated food/dish images are misleading, and we have received numerous customer complaints on this… pic.twitter.com/XXgSDGr6Aj
Impact on Trust and Business
Goyal highlighted that AI-generated food images not only erode trust between customers and restaurants but also lead to increased refunds and lower customer ratings. He urged restaurant partners to avoid using AI for dish images in menus, noting that Zomato will begin removing such images by the end of the month.
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Call to Action for Restaurants
Goyal called on restaurant owners and in-house marketing teams to stop using AI-generated images for marketing. He emphasized that Zomato will actively start removing these images and will cease accepting them where possible.
Direct Message from Zomato CEO on X
On X, Goyal explained that while Zomato utilizes various AI tools to enhance efficiency, it strongly discourages using AI for dish images in menus. He mentioned that such images are misleading and have led to complaints, refunds, and lower ratings. Goyal advised restaurant partners to refrain from using AI-generated images and offered support for real food photo shoots at catalogue@zomato.com, which is provided at pass-through cost. Additionally, our marketing team is instructed to avoid AI-generated images moving forward.”
Conclusion
In conclusion, Zomato’s decisive action to ban AI-generated food images underscores the company’s commitment to maintaining trust and transparency with its users. By addressing the issues of misleading visuals that lead to customer dissatisfaction and financial losses, Zomato aims to ensure a more authentic dining experience. Restaurant partners are encouraged to invest in genuine food photography to avoid these pitfalls, while the platform will take active steps to remove and prevent the use of AI-generated images. This move reflects Zomato’s dedication to enhancing the integrity of its service and improving overall customer satisfaction.
