The Adani Group has unveiled new campaign, Story of Suraj, the third installment in its impactful #HumKarkeDikhateHain (HKKDH) series. This new film centers around the transformative role of clean energy in driving grassroots development and building resilient communities.
Spotlight on Clean Energy & Sustainability
As part of its long-term commitment to sustainability, the Adani Group has been steadily investing in renewable energy. With business interests across energy, logistics, transport, and infrastructure, the Group’s focus on clean energy stands as a pillar of its vision for inclusive growth. The latest campaign reflects this, set in a town now thriving with uninterrupted solar power.
The Storyline: Rakesh’s Return
The film follows Rakesh, a character who returns to his hometown after several years and witnesses a remarkable transformation—one powered by access to solar energy. From better agricultural practices to enhanced healthcare, education, and livelihoods, the story captures the positive ripple effect of clean energy on everyday life.
Creative Excellence Behind the Film
Directed by Amit Sharma of Chrome Pictures and conceptualized by Ogilvy India, the film beautifully humanizes Adani’s clean energy mission. With cinematic storytelling and emotional depth, it shows how solar energy becomes more than a power source—it becomes a symbol of opportunity, hope, and growth.
Voices Behind the Vision
Ajay Kakar, Head of Corporate Branding at Adani Group, shares:
“At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy on everyday life.”
Piyush Pandey, Chief Advisor at Ogilvy India, adds:
“Adani adds one more human touch to technology with its new solar film. Story of Suraj shines by showing how solar energy brings life-changing opportunities to communities.”
Amplification & Media Rollout
The film is being promoted across television, digital platforms, and radio to ensure it reaches audiences nationwide. As part of the broader #AdaniHKKDH series, it reinforces the Group’s purpose-driven storytelling approach.
Conclusion
With Story of Suraj, the Adani Group once again demonstrates how clean energy can power not just homes—but dreams, dignity, and development. The campaign masterfully blends storytelling with social impact, highlighting how renewable energy is lighting the way to a more inclusive and empowered India.
