Zivame campaign, ‘Har Pal Ko Own Karo’ (Own every moment) for its True Curv range, celebrates the beauty of every body type, reaffirming the brand’s commitment to body positivity. With the inspiring philosophy of “Wear your confidence,” this empowering campaign acknowledges that confidence is crucial in every aspect of life.
The brand, rooted in a profound understanding, highlights the crucial role of confidence in every facet of life. It emphasizes that every woman, irrespective of her body shape and size, deserves to experience daily moments of love, appreciation, and self-worth.
How Zivame Latest campaign is celebrating body positivity?
Zivame’s latest campaign celebrates body positivity by shedding light on the prevailing trend of exclusively celebrating a specific body type and size. The campaign’s film, created by Leo Burnett, humorously highlights the importance of inclusivity and showcases a confident and charming curvy woman who effortlessly tackles everyday situations.
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From encountering exclusive mannequins to engaging in funny conversations about her curves with a new roommate and gym buddy, the film depicts her ability to conquer life’s challenges with unwavering confidence, supported by the proper intimate wear. It emphasizes that confidence is essential in all aspects of a woman’s life, regardless of her body shape and size, encouraging women to embrace their authentic selves.
What Do Experts Have To Say About This Campaign?
Khatija Lokhandwala, head, brand marketing, Zivame, said, “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day.
Conclusion
In conclusion, Zivame latest campaign is a powerful statement in support of body positivity. By challenging the prevailing trend of celebrating only a specific body type and size, the campaign brings attention to the importance of inclusivity. Through a lighthearted and relatable film, it showcases a confident and charming curvy woman who fearlessly navigates everyday scenarios. From encountering exclusive mannequins to engaging in humorous conversations about her curves, she exemplifies the strength and beauty that comes from embracing one’s authentic self.
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With confidence as the key, it encourages women to own their curves and conquer life’s challenges. Join the movement and embrace your unique beauty today.
CREDITS:
Client: Zivame
Agency: Leo Burnett
Production house: Content Factory
Director: Loretta Pinto
