To mark its 10-year anniversary, CARS24, India’s leading autotech platform, chose an unconventional path—literally. Instead of splashy ad campaigns or festive discounts, the brand rolled up its sleeves to tackle one of India’s most persistent problems: potholes.
The initiative saw over 500 potholes repaired and more than 7,000 square feet of damaged roads fixed in high-traffic zones across the country. The work was quietly completed this week, targeting accident-prone spots and areas notorious for vehicle damage.
CARS24 Marks 10 years
Why Potholes? The Problem Runs Deeper
For CARS24, the decision was rooted in a simple truth—roads have been central to its journey for the last decade. Yet, these same roads are often scarred with potholes that cause:
- Late arrivals at work
- Missed school buses
- Vehicle breakdowns
- Delayed emergency services
“Potholes are more than just an inconvenience. They’re a daily disruption, affecting how people live, drive, and move,” said Gajendra Jangid, co-founder of CARS24. “As a brand built on mobility, this was our way of giving back to the road.”
CARS24: Safety Messages Along the Way
To further amplify the campaign’s impact, CARS24 installed witty and thoughtful road signs across cities. Some stood out for their humor and directness:
- “Don’t drink and drive. Someone is waiting at home.”
- “Drive slow, this is not GTA.”
These signboards turned mundane commutes into moments of awareness, sparking conversations on social media.
From One-Time Act to Ongoing Mission
This initiative is part of CARS24’s new ‘Crashfree India’ movement—an evolving project aimed at making Indian roads safer and more reliable. The company has confirmed that pothole repairs will continue in other cities, moving towards a broader goal of improving mobility infrastructure nationwide.
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Closing Thought
In an age where brands often talk more than they act, CARS24’s anniversary gesture stands out as a meaningful commitment to the community. By literally smoothing the road ahead, the brand isn’t just building cars—it’s building trust, one repaired pothole at a time.
